IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v70y2022ics0160791x22002007.html
   My bibliography  Save this article

Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction

Author

Listed:
  • Chen, Xia
  • Miraz, Mahadi Hasan
  • Gazi, Md. Abu Issa
  • Rahaman, Md. Atikur
  • Habib, Md. Mamun
  • Hossain, Abu Ishaque

Abstract

This empirical study examines the factors influencing the adoption (AD) of cryptocurrencies in Malaysia's digital market. It is assumed that the adoption of cryptocurrencies would continue to increase. The role of the dependent variables of social influence (SI), transparency (TR), price value (PV), traceability (TRA), and attitude (AT) was examined to identify customer satisfaction as a mediator variable for cryptocurrency adoption. Random sampling was used to ensure that the research objectives were adequately examined. A total of 295 respondents answered the survey questions intended for cryptocurrency users in Malaysia. Data were analyzed using partial least squares structural equation modelling (PLS-LSM). The findings revealed that SI, PV, TRA, and AT were all impactful in terms of AD (dependent variable) through the mediation of customer satisfaction in Malaysia's digital market. However, TR negatively impacts Malaysia's digital market. Future researchers in other regions and industries may be able to reproduce these findings and use similar constructs to add to the present body of knowledge. This study adds to the small body of literature on Bitcoin and digital money. These findings can assist researchers in understanding the role of cryptocurrency and identifying its primary influences on the Malaysian cryptocurrency market.

Suggested Citation

  • Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    • Handle: RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22002007
    DOI: 10.1016/j.techsoc.2022.102059
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X22002007
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2022.102059?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Koroma, Jonathan & Rongting, Zhou & Muhideen, Sayibu & Akintunde, Tosin Yinka & Amosun, Tunde Simeon & Dauda, Sahr James & Sawaneh, Ibrahim Abdulai, 2022. "Assessing citizens' behavior towards blockchain cryptocurrency adoption in the Mano River Union States: Mediation, moderation role of trust and ethical issues," Technology in Society, Elsevier, vol. 68(C).
    2. Chang, Victor & Baudier, Patricia & Zhang, Hui & Xu, Qianwen & Zhang, Jingqi & Arami, Mitra, 2020. "How Blockchain can impact financial services – The overview, challenges and recommendations from expert interviewees," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    3. Balakrishnan, Vimala & Shuib, Nor Liyana Mohd, 2021. "Drivers and inhibitors for digital payment adoption using the Cashless Society Readiness-Adoption model in Malaysia," Technology in Society, Elsevier, vol. 65(C).
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. S. V. Krishna Kishore & Aloysius Henry Sequeira, 2016. "An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka," SAGE Open, , vol. 6(1), pages 21582440166, March.
    6. Albayati, Hayder & Kim, Suk Kyoung & Rho, Jae Jeung, 2020. "Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach," Technology in Society, Elsevier, vol. 62(C).
    7. Kristoffer Francisco & David Swanson, 2018. "The Supply Chain Has No Clothes: Technology Adoption of Blockchain for Supply Chain Transparency," Logistics, MDPI, vol. 2(1), pages 1-13, January.
    8. Tomaso Aste, 2019. "Cryptocurrency market structure: connecting emotions and economics," Papers 1903.00472, arXiv.org.
    9. Iwamura, Mitsuru & Kitamura, Yukinobu & 北村, 行伸 & Matsumoto, Tsutomu & Saito, Kenji, 2019. "Can We Stabilize the Price of a Cryptocurrency?: Understanding the Design of Bitcoin and Its Potential to Compete with Central Bank Money," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 60(1), pages 41-60, June.
    10. Tomaso Aste, 2019. "Cryptocurrency market structure: connecting emotions and economics," Digital Finance, Springer, vol. 1(1), pages 5-21, November.
    11. Lai-Wan Wong & Garry Wei-Han Tan & Voon-Hsien Lee & Keng-Boon Ooi & Amrik Sohal, 2020. "Unearthing the determinants of Blockchain adoption in supply chain management," International Journal of Production Research, Taylor & Francis Journals, vol. 58(7), pages 2100-2123, April.
    12. Al-Saedi, Karrar & Al-Emran, Mostafa & Ramayah, T. & Abusham, Eimad, 2020. "Developing a general extended UTAUT model for M-payment adoption," Technology in Society, Elsevier, vol. 62(C).
    13. Ghazanfar Ali Abbasi & Lee Yin Tiew & Jinquan Tang & Yen-Nee Goh & Ramayah Thurasamy, 2021. "The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-26, March.
    14. Ante, Lennart & Fiedler, Ingo & Strehle, Elias, 2021. "The influence of stablecoin issuances on cryptocurrency markets," Finance Research Letters, Elsevier, vol. 41(C).
    15. Nashirah Abu Bakar & Sofian Rosbi & Kiyotaka Uzaki, 2017. "Cryptocurrency Framework Diagnostics from Islamic Finance Perspective: A New Insight of Bitcoin System Transaction," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(1), pages 19-28, November.
    16. Jiang, Shangrong & Li, Xuerong & Wang, Shouyang, 2021. "Exploring evolution trends in cryptocurrency study: From underlying technology to economic applications," Finance Research Letters, Elsevier, vol. 38(C).
    17. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    18. Sridhar Balasubramanian & Prabhudev Konana & Nirup M. Menon, 2003. "Customer Satisfaction in Virtual Environments: A Study of Online Investing," Management Science, INFORMS, vol. 49(7), pages 871-889, July.
    19. Viswanath Venkatesh & Xiaojun Zhang, 2010. "Unified Theory of Acceptance and Use of Technology: U.S. Vs. China," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 5-27, January.
    20. Atef Ghalwesh & Shimaa Ouf & Amr Sayed, 2020. "A Proposed System for Securing Cryptocurrency Via the Integration of Internet of Things with Blockchain," International Journal of Economics and Financial Issues, Econjournals, vol. 10(3), pages 166-173.
    21. Shahzad, Fakhar & Xiu, GuoYi & Wang, Jian & Shahbaz, Muhammad, 2018. "An empirical investigation on the adoption of cryptocurrencies among the people of mainland China," Technology in Society, Elsevier, vol. 55(C), pages 33-40.
    22. Runhan Wu & Kamran Ishfaq & Siraj Hussain & Fahad Asmi & Ahmad Nabeel Siddiquei & Muhammad Azfar Anwar, 2022. "Investigating e-Retailers’ Intentions to Adopt Cryptocurrency Considering the Mediation of Technostress and Technology Involvement," Sustainability, MDPI, vol. 14(2), pages 1-21, January.
    23. Alkhowaiter, Wassan Abdullah, 2020. "Digital payment and banking adoption research in Gulf countries: A systematic literature review," International Journal of Information Management, Elsevier, vol. 53(C).
    24. Joseph F. Hair & Christian M. Ringle & Siegfried P. Gudergan & Andreas Fischer & Christian Nitzl & Con Menictas, 2019. "Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice," Business Research, Springer;German Academic Association for Business Research, vol. 12(1), pages 115-142, April.
    25. Celeste, Valerio & Corbet, Shaen & Gurdgiev, Constantin, 2020. "Fractal dynamics and wavelet analysis: Deep volatility and return properties of Bitcoin, Ethereum and Ripple," The Quarterly Review of Economics and Finance, Elsevier, vol. 76(C), pages 310-324.
    26. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    27. Nilton Gomes Furtado & Julia Vasconcelos Furtado & Lauro César Vieira Filho & Rodrigo Cunha Da Silva, 2020. "The influence of technology payment adoption in satisfaction: a study with restaurant consumers," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 21(2), pages 209-230.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Colombo, Jéfferson Augusto & Yarovaya, Larisa, 2024. "Are crypto and non-crypto investors alike? Evidence from a comprehensive survey in Brazil," Technology in Society, Elsevier, vol. 76(C).
    2. Srivastava, Richa & Singh, Deepak Kumar & Rana, Nripendra P., 2024. "Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach," Technology in Society, Elsevier, vol. 77(C).
    3. Bakhtiar, Tiam & Luo, Xiaojun & Adelopo, Ismail, 2023. "Network effects and store-of-value features in the cryptocurrency market," Technology in Society, Elsevier, vol. 74(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bommer, William H. & Milevoj, Emil & Rana, Shailesh, 2023. "The intention to use cryptocurrency: A meta-analysis of what we know," Emerging Markets Review, Elsevier, vol. 55(C).
    2. Mario Arias-Oliva & Jorge de Andrés-Sánchez & Jorge Pelegrín-Borondo, 2021. "Fuzzy Set Qualitative Comparative Analysis of Factors Influencing the Use of Cryptocurrencies in Spanish Households," Mathematics, MDPI, vol. 9(4), pages 1-19, February.
    3. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    4. Arpaci, Ibrahim, 2023. "Predictors of financial sustainability for cryptocurrencies: An empirical study using a hybrid SEM-ANN approach," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    5. Hamed Taherdoost, 2022. "A Critical Review of Blockchain Acceptance Models—Blockchain Technology Adoption Frameworks and Applications," Post-Print hal-03741851, HAL.
    6. Qingyu Zhang & Salman Khan & Safeer Ullah Khan & Ikram Ullah Khan, 2023. "Understanding Blockchain Technology Adoption in Operation and Supply Chain Management of Pakistan: Extending UTAUT Model With Technology Readiness, Technology Affinity and Trust," SAGE Open, , vol. 13(4), pages 21582440231, October.
    7. Ammar AL-Ashmori & P. D. D. Dominic & Narinderjit Singh Sawaran Singh, 2022. "Items and Constructs of Blockchain Adoption in Software Development Industry: Experts Perspective," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    8. de Blanes Sebastián, María García & Antonovica, Arta & Sarmiento Guede, José Ramón, 2023. "What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    9. Khan, Ikram Ullah, 2022. "How does culture influence digital banking? A comparative study based on the unified model," Technology in Society, Elsevier, vol. 68(C).
    10. Ammar AL-Ashmori & Shuib Bin Basri & P. D. D. Dominic & Luiz Fernando Capretz & Amgad Muneer & Abdullateef Oluwagbemiga Balogun & Abdul Rehman Gilal & Rao Faizan Ali, 2022. "Classifications of Sustainable Factors in Blockchain Adoption: A Literature Review and Bibliometric Analysis," Sustainability, MDPI, vol. 14(9), pages 1-30, April.
    11. Chan, Hau-Ling & Choi, Tsan-Ming & Mendez De la Torre, Daniela, 2023. "The “SMARTER” framework and real application cases of blockchain," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    12. Chang, Mona & Walimuni, Arachchilage C.S.M. & Kim, Min-cheol & Lim, Hwa-soon, 2022. "Acceptance of tourism blockchain based on UTAUT and connectivism theory," Technology in Society, Elsevier, vol. 71(C).
    13. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.
    14. Salgado, Stéphane & Hemonnet-Goujot, Aurelie & Henard, David H. & de Barnier, Virginie, 2020. "The dynamics of innovation contest experience: An integrated framework from the customer’s perspective," Journal of Business Research, Elsevier, vol. 117(C), pages 29-43.
    15. Abdullah Al Mamun & Syed Ali Fazal & Muhammad Mehedi Masud & Ganeshsree Selvachandran & Noor Raihani Zainol & Quek Shio Gai, 2020. "The Underlying Drivers of Underprivileged Households’ Intention and Behavior towards Community Forestry Management: A Study Using Structural Equation Modelling and Artificial Neural Network Approach," Sustainability, MDPI, vol. 12(18), pages 1-26, September.
    16. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    17. Saef, Danial & Nagy, Odett & Sizov, Sergej & Härdle, Wolfgang, 2021. "Understanding jumps in high frequency digital asset markets," IRTG 1792 Discussion Papers 2021-019, Humboldt University of Berlin, International Research Training Group 1792 "High Dimensional Nonstationary Time Series".
    18. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
    19. Shahbaz, Muhammad & Gao, Changyuan & Zhai, LiLi & Shahzad, Fakhar & Khan, Imran, 2021. "Environmental air pollution management system: Predicting user adoption behavior of big data analytics," Technology in Society, Elsevier, vol. 64(C).
    20. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22002007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.