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Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters

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  • Sheng Cheng

    (School of Journalism and Communication, Wuhan University, Wuhan 430072, China)

  • Liqun Liu

    (School of Journalism and Communication, Wuhan University, Wuhan 430072, China
    Center for Studies of Media Development, Key Research Institute of Humanities and Social Sciences at Universities, Ministry of Education, Wuhan University, Wuhan 430072, China)

  • Ke Li

    (School of Journalism and Communication, Wuhan University, Wuhan 430072, China
    Center for Studies of Media Development, Key Research Institute of Humanities and Social Sciences at Universities, Ministry of Education, Wuhan University, Wuhan 430072, China)

Abstract

Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters.

Suggested Citation

  • Sheng Cheng & Liqun Liu & Ke Li, 2020. "Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters," IJERPH, MDPI, vol. 17(17), pages 1-16, August.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:17:p:6072-:d:401795
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    References listed on IDEAS

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    3. Hao Gai & Tingwu Yan & Anran Zhang & William David Batchelor & Yun Tian, 2021. "Exploring Factors Influencing Farmers’ Continuance Intention to Crop Residue Retention: Evidence from Rural China," IJERPH, MDPI, vol. 18(14), pages 1-17, July.

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