How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?
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- Xuemei Sun & Jean-Éric Pelet & Shiying Dai & Yi Ma, 2023. "The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context," Sustainability, MDPI, vol. 15(23), pages 1-14, November.
- Xiaojun Mai & Fauziah Sheikh Ahmad & Jiayi Xu, 2023. "A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape," SAGE Open, , vol. 13(4), pages 21582440231, December.
- Barbara Urszula Buraczyńska & Anna Elżbieta Żelazna & Agnieszka Barbara Bojanowska, 2022. "The Impact of the COVID-19 Pandemic on the Behaviours of Polish Consumers in the Organic Products Market," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
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Keywords
COVID-19; customer behavior; psychological process; live-streaming shopping apps; stimulus-organism-response framework; Unified Theory of Acceptance and Use of Technology 2; Flow Theory; gender; age;All these keywords.
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