IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i19p8633-d1492775.html
   My bibliography  Save this article

Consumers’ Willingness to Pay for Attributes of Sustainability, Origin and Production Process in Raicilla

Author

Listed:
  • Magdiel Pablo-Cano

    (Department of Agroindustrial Engineering, Autonomous University Chapingo, km 38.5 Carretera Mexico-Texcoco, Texcoco 56230, Mexico)

  • Anastacio Espejel-García

    (Department of Agroindustrial Engineering, Autonomous University Chapingo, km 38.5 Carretera Mexico-Texcoco, Texcoco 56230, Mexico)

  • Arturo Hernández-Montes

    (Department of Agroindustrial Engineering, Autonomous University Chapingo, km 38.5 Carretera Mexico-Texcoco, Texcoco 56230, Mexico)

  • Landy Hernández-Rodríguez

    (Department of Agricultural Preparatory, Autonomous University Chapingo, km 38.5 Carretera Mexico-Texcoco, Texcoco 56230, Mexico)

Abstract

In recent years, consumer concern about the origin, process and environmental impact of food and beverages has increased significantly, due to sustainability and food safety issues. However, studies of consumers’ willingness to pay for these types of attributes in traditional agave distillates are scarce. In this article, a discrete choice experiment was carried out on a sample of Mexican Raicilla consumers ( n = 300) to estimate their willingness to pay for attributes such as ecolabels, protections of origin and the production process; the analysis was performed using a mixed logit model. The results showed that consumers are willing to pay a higher price for a Raicilla that contains on the label the region of origin, the production process (ancestral or artisanal), that has some legal-economic protection, such as geographical indication or designation of origin, and certifications in water management and organic production. The methodology of discrete choice experiments made it possible to jointly evaluate the extrinsic attributes in the willingness to pay for a traditional agave distillate, allowing its influence on the decision to purchase to be determined.

Suggested Citation

  • Magdiel Pablo-Cano & Anastacio Espejel-García & Arturo Hernández-Montes & Landy Hernández-Rodríguez, 2024. "Consumers’ Willingness to Pay for Attributes of Sustainability, Origin and Production Process in Raicilla," Sustainability, MDPI, vol. 16(19), pages 1-13, October.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:19:p:8633-:d:1492775
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/19/8633/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/19/8633/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ricci, Elena Claire & Banterle, Alessandro & Stranieri, Stefanella, 2018. "Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food," Ecological Economics, Elsevier, vol. 148(C), pages 54-65.
    2. John C. Beghin & Christopher R. Gustafson, 2021. "Consumer Valuation of and Attitudes towards Novel Foods Produced with New Plant Engineering Techniques: A Review," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    3. Aaron J. Staples & Carson J. Reeling & Nicole J. Olynk Widmar & Jayson L. Lusk, 2020. "Consumer willingness to pay for sustainability attributes in beer: A choice experiment using eco‐labels," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 591-612, October.
    4. Eline Poelmans & Sandra Rousseau, 2017. "Beer and Organic Labels: Do Belgian Consumers Care?," Sustainability, MDPI, vol. 9(9), pages 1-15, August.
    5. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Seo, Han-Seok & Zhang, Baoyue & Verbeke, Wim, 2015. "Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes," Ecological Economics, Elsevier, vol. 118(C), pages 215-225.
    6. John C. Beghin & Christopher R. Gustafson, 2021. "Consumer Valuation of and Attitudes towards Novel Foods Produced with NPETs: A Review," Center for Agricultural and Rural Development (CARD) Publications 21-wp621, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stéphan Marette & John Beghin & Anne‐Célia Disdier & Eliza Mojduszka, 2023. "Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 414-435, March.
    2. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    3. Angela Bearth & Gulbanu Kaptan & Sabrina Heike Kessler, 2022. "Genome-edited versus genetically-modified tomatoes: an experiment on people’s perceptions and acceptance of food biotechnology in the UK and Switzerland," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 1117-1131, September.
    4. Götz, Linde & Svanidze, Miranda & Tissier, Alain & Brand Duran, Alejandro, 2022. "Consumers’ willingness to Buy CRISPR gene-edited tomatoes: Evidence from a choice experiment case study in Germany," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 14(2).
    5. Alejandro Hirmas & Jan B. Engelmann, 2024. "Learning the value of Eco-Labels: The role of information in sustainable decisions," Tinbergen Institute Discussion Papers 24-024/I, Tinbergen Institute.
    6. Shahida Anusha Siddiqui & Zarnab Asif & Misbah Murid & Ito Fernando & Danung Nur Adli & Andrey Vladimirovich Blinov & Alexey Borisovich Golik & Widya Satya Nugraha & Salam A. Ibrahim & Seid Mahdi Jafa, 2022. "Consumer Social and Psychological Factors Influencing the Use of Genetically Modified Foods—A Review," Sustainability, MDPI, vol. 14(23), pages 1-22, November.
    7. András István Kun & Marietta Kiss, 2021. "On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?," Sustainability, MDPI, vol. 13(3), pages 1-25, January.
    8. Elena Claire Ricci & Alessandro Banterle, 2018. "The effects of expo Milano 2015 on consumer food choices," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 233-244.
    9. Stéphan Marette & Anne‐Célia Disdier & Anastasia Bodnar & John Beghin, 2023. "New plant engineering techniques, R&D investment and international trade," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(2), pages 349-368, June.
    10. Linde Götz & Miranda Svanidze & Alain Tissier & Alejandro Brand Duran, 2022. "Consumers’ Willingness to Buy CRISPR Gene-Edited Tomatoes: Evidence from a Choice Experiment Case Study in Germany," Sustainability, MDPI, vol. 14(2), pages 1-12, January.
    11. Leonard Maaya & Michel Meulders & Nick Surmont & Martina Vandebroek, 2018. "Effect of Environmental and Altruistic Attitudes on Willingness-to-Pay for Organic and Fair Trade Coffee in Flanders," Sustainability, MDPI, vol. 10(12), pages 1-21, November.
    12. Eleonora Sofia Rossi & José A. Zabala & Francesco Caracciolo & Emanuele Blasi, 2023. "The Value of Crop Diversification: Understanding the Factors Influencing Consumers’ WTP for Pasta from Sustainable Agriculture," Agriculture, MDPI, vol. 13(3), pages 1-18, February.
    13. Cerjak, Marija & Bazzani, Claudia & Drichoutis, Andreas, 2024. "Consumer preferences for craft beer: The interplay of localness and advertising language," 2024 Annual Meeting, July 28-30, New Orleans, LA 343728, Agricultural and Applied Economics Association.
    14. Gabriella Vindigni & Iuri Peri & Federica Consentino & Roberta Selvaggi & Daniela Spina, 2022. "Exploring Consumers’ Attitudes towards Food Products Derived by New Plant Breeding Techniques," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    15. Katharina Momsen & Markus Ohndorf, 2019. "When do people exploit moral wiggle room? An experimental analysis in a market setup," Working Papers 2019-03, Faculty of Economics and Statistics, Universität Innsbruck.
    16. Giovanna Piracci & Emilia Lamonaca & Fabio Gaetano Santeramo & Fabio Boncinelli & Leonardo Casini, 2024. "On the willingness to pay for food sustainability labelling: A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 55(2), pages 329-345, March.
    17. Jianhua Wang & Jiaye Ge & Yuting Ma, 2018. "Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment," Sustainability, MDPI, vol. 10(3), pages 1-14, February.
    18. Shraddha Yadav & Yingjiao Xu & Helmut Hergeth, 2024. "Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes," Sustainability, MDPI, vol. 16(2), pages 1-19, January.
    19. Takahashi, Ryo, 2021. "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment in Japan to promote eco-friendly coffee," Ecological Economics, Elsevier, vol. 186(C).
    20. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:19:p:8633-:d:1492775. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.