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Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California

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  • Eugenio Pomarici

    (Department of Land, Environment, Agriculture and Forestry, University of Padua, Legnaro 35020, Italy)

  • Riccardo Vecchio

    (Department of Agricultural Sciences, University of Naples Federico II, Portici 80055, Italy)

  • Angela Mariani

    (Department of Economic and Legal Studies, University of Naples “Parthenope”, Naples 80133, Italy)

Abstract

The present study aims to make a contribution to the analysis of costs and benefits of adopting sustainable practices. The paper reports the results of an exploratory study into wineries’ perceived mix of economic costs and benefits and environmental benefits provided by participating in the Certified California Sustainable Winegrowing scheme. A total of 14 wineries, representing more than 50% of the entire wine production of California certified wine (and 25% of all certified wineries), participated in the study. Based on the information detected through face-to-face semi-structured interviews with winery managers and owners, performing a descriptive analysis and a logit model, we reveal that overall economic benefits, resulting from the sustainable practices introduced by the certification scheme, outweigh the additional costs. In particular, older wineries (>15 years) and those located in Sonoma Valley or onmultiple sites are more keen to assign a positive economic viability tosustainable practices. Furthermore, sustainable vineyard practices are highly rated by respondents in terms of both perceived environmental and economic benefits. Outcomes should foster similar studies exploring other specific sustainability programs and certification schemes, and eventually encourage cross-cultural investigations.

Suggested Citation

  • Eugenio Pomarici & Riccardo Vecchio & Angela Mariani, 2015. "Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California," Sustainability, MDPI, vol. 7(12), pages 1-11, December.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:12:p:15806-16174:d:59962
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    References listed on IDEAS

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    3. Senthilkumaran Piramanayagam & Samita Sen & Partho Pratim Seal, 2024. "Sustainable consumption behaviour among guests in luxury hotels through the lens of the extended theory of planned behaviour," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 25397-25413, October.
    4. Omamuyovwi Gbejewoh & Saskia Keesstra & Erna Blancquaert, 2021. "The 3Ps (Profit, Planet, and People) of Sustainability amidst Climate Change: A South African Grape and Wine Perspective," Sustainability, MDPI, vol. 13(5), pages 1-23, March.
    5. Hans De Steur & Hélène Temmerman & Xavier Gellynck & Maurizio Canavari, 2020. "Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 744-762, February.
    6. Virginia Barba-Sánchez & Carlos Atienza-Sahuquillo, 2016. "Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector," Sustainability, MDPI, vol. 8(10), pages 1-15, October.
    7. Luigi Galletto & Luigino Barisan, 2019. "Carbon Footprint as a Lever for Sustained Competitive Strategy in Developing a Smart Oenology: Evidence from an Exploratory Study in Italy," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
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    9. María Carmen García-Cortijo & Juan R. Ferrer & Juan Sebastián Castillo-Valero & Vicente Pinilla, 2021. "The Drivers of the Sustainability of Spanish Wineries: Resources and Capabilities," Sustainability, MDPI, vol. 13(18), pages 1-12, September.
    10. Valentina Di Chiara & Andrea Battistella & Vasco Boatto & Sandra Furlan & Luca Giavi & Silvia Liggieri & Anna Paiola & Eugenio Pomarici & Stefano Stefanucci, 2024. "Collaborative Approach for Achieving Ambitious Sustainability Goals: The Prosecco Sustainability Project," Sustainability, MDPI, vol. 16(2), pages 1-14, January.
    11. Inmaculada Carrasco & Juan Sebastián Castillo-Valero & Carmen Córcoles & Marcos Carchano, 2021. "Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports," IJERPH, MDPI, vol. 18(17), pages 1-13, August.
    12. Beatriz Junquera & Virginia Barba-Sánchez, 2018. "Environmental Proactivity and Firms’ Performance: Mediation Effect of Competitive Advantages in Spanish Wineries," Sustainability, MDPI, vol. 10(7), pages 1-18, June.
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