Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population
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DOI: 10.1177/21582440231219158
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References listed on IDEAS
- Andy Choi & Franco Papandrea & Jeff Bennett, 2007. "Assessing cultural values: developing an attitudinal scale," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(4), pages 311-335, December.
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- Elizabeth C. Thach & Janeen E. Olsen, 2006. "Market segment analysis to target young adult wine drinkers," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 307-322.
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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Keywords
scale; validation; attitudes; consumer; wine;All these keywords.
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