Testing and Controlling for Common Method Variance: A Review of Available Methods
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- P. Rodrigues & M. Junaid & A. Sousa & A. P. Borges, 2024. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 382-400, July.
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Keywords
Common method variance; procedural remedies; statistical remedies; Harman's single-factor test; partial correlation procedures; correlation matrix procedure; MLMV approach.;All these keywords.
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