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Understanding Student Acceptance of Online Learning Systems in Higher Education: Application of Social Psychology Theories with Consideration of User Innovativeness

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  • Eun-Jung Kim

    (School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea)

  • Jinkyung Jenny Kim

    (School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea)

  • Sang-Ho Han

    (School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea)

Abstract

The COVID-19 pandemic has created the opportunity to conduct a huge experiment with online classes in the university setting. The objectives of this study are (1) to provide obvious insight into determining factors driving greater intention of students to use online learning systems based on an integrated technology acceptance model (TAM) and theory of planned behavior (TPB), and (2) to provide the moderating role of innovativeness as a key factor. An online survey was conducted with 216 university students taking hospitality and tourism studies in Busan, Korea. The results of the study are as follows. First, perceived ease of use affects perceived usefulness, perceived usefulness affects attitude, whereas perceived ease of use does not directly affect attitude. Second, attitude and subjective norms positively influence behavioral intention, while perceived behavioral control does not. Third, user innovativeness plays a moderating role in the relationship between subjective norms and behavioral intention. As part of the lessons learned from COVID-19, it is meaningful to provide insightful implications to academia, specifically to the college of hospitality and tourism.

Suggested Citation

  • Eun-Jung Kim & Jinkyung Jenny Kim & Sang-Ho Han, 2021. "Understanding Student Acceptance of Online Learning Systems in Higher Education: Application of Social Psychology Theories with Consideration of User Innovativeness," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:896-:d:481923
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    References listed on IDEAS

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    Cited by:

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    2. Habes, Mohammed & Elareshi, Mokhtar & Almansoori, Ahmed & Ziani, Abdulkrim & Alsridi, Hatem, 2022. "Smart interaction and social TV used by Jordanian University students," Technology in Society, Elsevier, vol. 71(C).
    3. Xin Huang & Hui Zhi, 2023. "Factors Influencing Students’ Continuance Usage Intention with Virtual Classroom during the COVID-19 Pandemic: An Empirical Study," Sustainability, MDPI, vol. 15(5), pages 1-13, March.
    4. Halah Ahmed Alismail, 2023. "The Influence of the Information System Success Model and Theory of Planned Behavior on the Zoom Application Used by Elementary Education Teachers," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    5. Permata Nur Miftahur Rizki & Indria Handoko & Purba Purnama & Didi Rustam, 2022. "Promoting Self-Regulated Learning for Students in Underdeveloped Areas: The Case of Indonesia Nationwide Online-Learning Program," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    6. Dong-Shang Chang & Wei-De Wu, 2021. "Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
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    8. Ahmad Samed Al-Adwan & Nour Awni Albelbisi & Omar Hujran & Waleed Mugahed Al-Rahmi & Ali Alkhalifah, 2021. "Developing a Holistic Success Model for Sustainable E-Learning: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    9. Jian-Hong Ye & Yi-Sang Lee & Chiung-Ling Wang & Weiguaju Nong & Jhen-Ni Ye & Yu Sun, 2023. "The Continuous Use Intention for the Online Learning of Chinese Vocational Students in the Post-Epidemic Era: The Extended Technology Acceptance Model and Expectation Confirmation Theory," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    10. Valentina Ndou & Gioconda Mele & Eglantina Hysa & Otilia Manta, 2022. "Exploiting Technology to Deal with the COVID-19 Challenges in Travel & Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(10), pages 1-25, May.
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