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Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Author

Listed:
  • Iftikhar Hussain

    (Department of Public Administration, Faculty of Management Sciences, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan)

  • Mehrab Nazir

    (School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China)

  • Saadia Bano Hashmi

    (Department of Governance and Public Policy, National University of Modern Languages, Islamabad 44100, Pakistan)

  • Imrab Shaheen

    (Department of Public Administration, Faculty of Management Sciences, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan)

  • Sabahat Akram

    (Department of Economics, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan)

  • Muhammad Arfaq Waseem

    (Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan)

  • Adeel Arshad

    (Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kotli, 11100, Pakistan)

Abstract

This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

Suggested Citation

  • Iftikhar Hussain & Mehrab Nazir & Saadia Bano Hashmi & Imrab Shaheen & Sabahat Akram & Muhammad Arfaq Waseem & Adeel Arshad, 2021. "Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity," Sustainability, MDPI, vol. 13(13), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7050-:d:580530
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    3. Linda Smail & Mouawiya Alawad & Aleciane da Silva Moreira Ferreira & Jorge López Puga & Ana María Ruiz-Ruano García, 2022. "Determinants of Entrepreneurial Risk among Young Emiratis," Sustainability, MDPI, vol. 14(22), pages 1-21, November.
    4. Iftikhar Hussain & Mehrab Nazir & Saadia Bano Hashmi & Assunta Di Vaio & Imrab Shaheen & Muhammad Arfaq Waseem & Adeel Arshad, 2021. "Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective," Sustainability, MDPI, vol. 13(15), pages 1-13, August.
    5. Chung-Jen Wang, 2021. "Should I Stay or Should I Go? Linking Career Decision-Making Self-Efficacy to Intention to Stay in the Hospitality Industry Based on Internship Experience," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    6. Shalini Shukla & Rakesh Kumar, 2024. "Venturing into a New Business: Do Self-efficacy and Risk-taking Propensity Help?," Vikalpa: The Journal for Decision Makers, , vol. 49(1), pages 25-44, March.
    7. Shahab Ali & Pu Yongjian & Farrukh Shahzad & Iftikhar Hussain & Dawei Zhang & Zeeshan Fareed & Filza Hameed & Chunlei Wang, 2022. "Abusive Supervision and Turnover Intentions: A Mediation-Moderation Perspective," Sustainability, MDPI, vol. 14(17), pages 1-14, August.

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