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Sustainable Development Strategy of Chinese Animation Industry

Author

Listed:
  • Kuo-Kuang Fan

    (Graduate School of Design, National Yunlin University of Science and Technology, Douliou 64002, Taiwan)

  • Ting-Ting Feng

    (Graduate School of Design, National Yunlin University of Science and Technology, Douliou 64002, Taiwan)

Abstract

The animation industry is a crucial part of cultural and creative industries and has formed a huge consumer market all over the world and even become a pillar industry in developed countries. However, in China, the animation industry is still in its infancy, and its development is relatively backward. The main reason is that there is no sustainable development model in the industry. Thus, how to carry out sustainable development has become an important research topic for the Chinese animation industry. This study probed into the challenges and problems faced by China’s animation industry, and based on Porter’s Diamond Model, analyzed the current situation of China’s animation industry from six aspects: production factors, demand conditions, industrial chain, enterprise strategy, cultural factors, and government policies, clarifies the key direction for industrial development, and puts forward relatively comprehensive reference strategies to promote the formation of a sustainable development model for the animation industry. The research shows that the sustainable development of the animation industry must be completed by integrating resources within the industry, improving the chain, upgrading the enterprises, technological innovations, cultural embedding, external personnel training, government support, legal protection, and other aspects.

Suggested Citation

  • Kuo-Kuang Fan & Ting-Ting Feng, 2021. "Sustainable Development Strategy of Chinese Animation Industry," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7235-:d:584052
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    References listed on IDEAS

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    2. Hyejin Yoon & Edward J. Malecki, 2010. "Cartoon planet: worlds of production and global production networks in the animation industry," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 19(1), pages 239-271, February.
    3. Shahid Yusuf & Kaoru Nabeshima, 2006. "Postindustrial East Asian Cities : Innovation for Growth," World Bank Publications - Books, The World Bank Group, number 7102.
    4. W. D. Walls & Jordi McKenzie, 2012. "The Changing Role of Hollywood in the Global Movie Market," Journal of Media Economics, Taylor & Francis Journals, vol. 25(4), pages 198-219, December.
    5. Jafar Heydari & S. Kamal Chaharsooghi & Leila Alipour, 2009. "Animation supply chain modelling and diagnosis: a case study in animation industry of Iran," International Journal of Business Performance and Supply Chain Modelling, Inderscience Enterprises Ltd, vol. 1(4), pages 319-332.
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    Cited by:

    1. Xiang Wang & Chang-Franw Lee & Jiabei Jiang & Xiaoyang Zhu, 2023. "Discussion on Sustainable Development Strategy of China’s Rehabilitation Assistive Device Industry Based on Diamond Model," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    2. Jiazhen Zhang & Jeremy Cenci & Vincent Becue & Sesil Koutra & Chenyang Liao, 2022. "Stewardship of Industrial Heritage Protection in Typical Western European and Chinese Regions: Values and Dilemmas," Land, MDPI, vol. 11(6), pages 1-16, May.

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