IDEAS home Printed from https://ideas.repec.org/a/ani/irdjoe/v4y2022i2p173-186.html
   My bibliography  Save this article

How to Develop Social Equity for Consumers? A Technology-Based Framework

Author

Listed:
  • Waseem Ul Hameed

    (Assistant Professor, Department of Islamic & Conventional Banking Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan)

  • Asifa Jahangir

    (Centre for South Asian Studies, University of the Punjab, Lahore, Pakistan)

  • Ali Junaid Khan

    (Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan)

  • Jawad Iqbal

    (Professor, Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan)

Abstract

In the business sector of Pakistan, social equity is still an unaddressed and conflicting issue. The objective of this study is to highlight the factors playing a key role in maintaining social equity and to develop a sense of satisfaction among consumers of Pakistani market segments to provide them with a way to best business practices and importantly, for emerging businesses. This study was conducted with the help of a questionnaire, and the responses were collected from 700 respondents. The hypotheses were developed with careful evaluation of existing literature, and data was collected from diverse respondents in the Pakistani business and market sectors. This study concludes that to develop social equity for a community, the role of digitalization, a sense of security, and information communication technology are important. The significance of this study is to develop sustainable business activities and ensure the concept of social equity in the Pakistani environment by addressing the theoretical gap and providing recommendations based on responses taken from the diverse consumers.

Suggested Citation

  • Waseem Ul Hameed & Asifa Jahangir & Ali Junaid Khan & Jawad Iqbal, 2022. "How to Develop Social Equity for Consumers? A Technology-Based Framework," iRASD Journal of Economics, International Research Alliance for Sustainable Development (iRASD), vol. 4(2), pages 173-186, June.
    • Handle: RePEc:ani:irdjoe:v:4:y:2022:i:2:p:173-186
    DOI: 10.52131/joe.2022.0402.0071
    as

    Download full text from publisher

    File URL: https://journals.internationalrasd.org/index.php/joe/article/view/746/436
    Download Restriction: no
    File URL: https://journals.internationalrasd.org/index.php/joe/article/view/746
    Download Restriction: no
    File URL: https://libkey.io/10.52131/joe.2022.0402.0071?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eller, Robert & Alford, Philip & Kallmünzer, Andreas & Peters, Mike, 2020. "Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization," Journal of Business Research, Elsevier, vol. 112(C), pages 119-127.
    2. Włodzimierz Sroka & Richard Szántó, 2018. "Corporate Social Responsibility and Business Ethics in Controversial Sectors: Analysis of Research Results," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(3), pages 111-126.
    3. Bithas, Kostas, 2008. "The sustainable residential water use: Sustainability, efficiency and social equity. The European experience," Ecological Economics, Elsevier, vol. 68(1-2), pages 221-229, December.
    4. Klinner, Nicole S. & Walsh, Gianfranco, 2013. "Customer perceptions of discrimination in service deliveries: Construction and validation of a measurement instrument," Journal of Business Research, Elsevier, vol. 66(5), pages 651-658.
    5. Muhammad Azhar Bhatti & Muhammad Farhan & Munawar Javed Ahmad & Muhammad Naeem Sharif, 2019. "The Impact of Social CRM Capabilities and Customer Engagement on the Firm Performance: Mediating Role of Social Media Usage," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(3), pages :313-324, September.
    6. Scheim, Ayden I. & Bauer, Greta R., 2019. "The Intersectional Discrimination Index: Development and validation of measures of self-reported enacted and anticipated discrimination for intercategorical analysis," Social Science & Medicine, Elsevier, vol. 226(C), pages 225-235.
    7. Mthuli Ncube & Kazbi Soonawalla & Kjell Hausken, 2021. "The Links between Business Environment, Economic Growth and Social Equity: A Study of African Countries," Journal of African Business, Taylor & Francis Journals, vol. 22(1), pages 61-84, January.
    8. Jiseon Ahn, 2021. "Promotion of customer patronizing behaviour by utilizing fairness experience in the food delivery application," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(17), pages 2386-2391, September.
    9. Kedar Bhatt, 2020. "Measuring service fairness and its impact on service quality and satisfaction: a study of Indian Banking Services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(1), pages 35-44, June.
    10. Roy, Sanjit Kumar & Shekhar, Vaibhav & Lassar, Walfried M. & Chen, Tom, 2018. "Customer engagement behaviors: The role of service convenience, fairness and quality," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 293-304.
    11. Anna Tarasenko, 2018. "Russian Non-Profit Organisations in Service Delivery: Neoliberal and Statist Social Policy Principles Intertwined," Europe-Asia Studies, Taylor & Francis Journals, vol. 70(4), pages 514-530, April.
    12. Muhammad Khalid Anser & Zahid Yousaf & Muhammad Usman & Seemab Yousaf, 2020. "Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    13. Daliborka Witschel & Aaron Döhla & Maximilian Kaiser & Kai-Ingo Voigt & Thilo Pfletschinger, 2019. "Riding on the wave of digitization: insights how and under what settings dynamic capabilities facilitate digital-driven business model change," Journal of Business Economics, Springer, vol. 89(8), pages 1023-1095, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sonia Ismat & Aziz Ullah & Muhammad Waqar & Muneera Qureshi & Hassan Nawaz & Kashif Lodhi, 2023. "Effects Of E-Banking On Consumer Satisfaction And Its Potential Challenges: A Case Of Private Banks In Punjab," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 381-388.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Khalid Anser & Zahid Yousaf & Abdul Majid & Muhammad Yasir, 2020. "Does corporate social responsibility commitment and participation predict environmental and social performance?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2578-2587, November.
    2. Chwiłkowska-Kubala, Anna & Cyfert, Szymon & Malewska, Kamila & Mierzejewska, Katarzyna & Szumowski, Witold, 2023. "The impact of resources on digital transformation in energy sector companies. The role of readiness for digital transformation," Technology in Society, Elsevier, vol. 74(C).
    3. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Robert K. MacGregor & Radka MacGregor Pelikánova, 2019. "Shareholder Engagement for Corporate Governance in the Light of the Harmonization and Transposition," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 22-34.
    5. Xia, Lan & Kukar-Kinney, Monika, 2014. "For our valued customers only: Examining consumer responses to preferential treatment practices," Journal of Business Research, Elsevier, vol. 67(11), pages 2368-2375.
    6. Salmani, Yasamin & Partovi, Fariborz Y., 2021. "Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    7. Kun Wang & Bing Chen & Yuhong Li, 2024. "Technological, process or managerial innovation? How does digital transformation affect green innovation in industrial enterprises?," Economic Change and Restructuring, Springer, vol. 57(1), pages 1-32, February.
    8. Simona FRONE, 2012. "Issues On The Role Of Efficient Water Pricing For Sustainable Water Management," Romanian Journal of Economics, Institute of National Economy, vol. 34(1(43)), pages 84-111, June.
    9. Chebat Elise & Roth Yefim & Chebat Jean Charles, 2020. "How Culture Moderates the Effects of Justice in Service Recovery," Review of Marketing Science, De Gruyter, vol. 18(1), pages 21-41, September.
    10. Dalilis Escobar Rivera & Marti Casadesús Fa & Paulo Alexandre Costa Araújo Sampaio & Alexandra Simon Villar, 2019. "Exploring the Role of Service Delivery in Remarkable Tourism Experiences," Sustainability, MDPI, vol. 11(5), pages 1-19, March.
    11. Włodzimierz Sroka & Jolita Vveinhardt, 2020. "Is a CSR Policy an Equally Effective Vaccine Against Workplace Mobbing and Psychosocial Stressors?," IJERPH, MDPI, vol. 17(19), pages 1-20, October.
    12. Shen, Xiaobo & Lin, Boqiang, 2017. "The shadow prices and demand elasticities of agricultural water in China: A StoNED-based analysis," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 21-28.
    13. Csaba FOGARASSY & Éva NEUBAUER & Hasan MANSUR & Anita TANGL & Judit OLÁH & József POPP, 2018. "The Main Transition Management Issues And The Effects Of Environmental Accounting On Financial Performance– With Focus On Cement Industry," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 52-66, December.
    14. Armenia ANDRONICEANU & Manuela TVARONAVICIENE, 2019. "Developing A Holistic System For Social Assistance Services Based On Effective And Sustainable Partnerships," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(33), pages 103-118, December.
    15. Shankar, Amit & Rishi, Bikramjit, 2020. "Convenience matter in mobile banking adoption intention?," Australasian marketing journal, Elsevier, vol. 28(4), pages 273-285.
    16. Daniela Ioniță & Ion Alexandru Olteanu, 2023. "SME and digital transformation: a dream too far?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 7-16, April.
    17. Giulia Romano & Nicola Salvati & Andrea Guerrini, 2014. "Factors Affecting Water Utility Companies’ Decision to Promote the Reduction of Household Water Consumption," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 28(15), pages 5491-5505, December.
    18. Qianqian Hu & Tianlun Zhu & Chien-Liang Lin & Tiejun Chen & Tachia Chin, 2021. "Corporate Social Responsibility and Firm Performance in China’s Manufacturing: A Global Perspective of Business Models," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    19. Li, Ganglei & Shao, Yunfei, 2023. "How do top management team characteristics affect digital orientation? Exploring the internal driving forces of firm digitalization," Technology in Society, Elsevier, vol. 74(C).
    20. Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ani:irdjoe:v:4:y:2022:i:2:p:173-186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Abrar ul Haq (email available below). General contact details of provider: https://journals.internationalrasd.org/index.php/joe/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.