Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market
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- Piotr Zientara & Anna Zamojska & Grzegorz Maciejewski & Anna Maria Nikodemska-Wołowik, 2019. "Environmentalism and Polish Coal Mining: A Multilevel Study," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
- Valentina V. Karginova-Gubinova & Sergey V. Tishkov & Alexander D. Volkov, 2022. "The Role of People’s Self-Interests of the Arctic Zone of Russia in Their Pro-environmental Behavior Choices," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 21(2), pages 365-389.
- Veenarat Ut-tha & Pai-Po Lee & Rebecca Chung, 2021. "Willingness to Pay for Sustainable Coffee: A Case of Thai Consumers," SAGE Open, , vol. 11(4), pages 21582440211, October.
- Maciejewski Grzegorz, 2020. "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 19-30, June.
- Andreas Niedermeier & Agnes Emberger‐Klein & Klaus Menrad, 2021. "Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1823-1838, May.
- Meike Rombach & David L. Dean & Nicole J. Olynk Widmar & Vera Bitsch, 2021. "The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
- Michał Gazdecki & Elżbieta Goryńska-Goldmann & Marietta Kiss & Zoltán Szakály, 2021. "Segmentation of Food Consumers Based on Their Sustainable Attitude," Energies, MDPI, vol. 14(11), pages 1-28, May.
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Keywords
market segmentation; coffee market; consumer behavior; sustainable consumption; sustainable values; factor analysis; cluster analysis;All these keywords.
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