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Mainstreaming Fair Trade Coffee: From Partnership to Traceability

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  • Raynolds, Laura T.

Abstract

Summary This article analyzes the recent growth of Fair Trade and the mainstreaming of this previously alternative arena. Focusing on coffee, I identify a continuum of buyers ranging from "mission-driven" enterprises that uphold alternative ideas and practices based on social, ecological, and place-based commitments, to "quality-driven" firms that selectively foster Fair Trade conventions to ensure reliable supplies of excellent coffee, to "market-driven" corporations that largely pursue commercial/industrial conventions rooted in price competition and product regulation. Using a commodity network approach, my analysis illuminates the impacts of diverse buyer relations on producer groups and how relations are in some cases shifting from partnership to traceability.

Suggested Citation

  • Raynolds, Laura T., 2009. "Mainstreaming Fair Trade Coffee: From Partnership to Traceability," World Development, Elsevier, vol. 37(6), pages 1083-1093, June.
    • Handle: RePEc:eee:wdevel:v:37:y:2009:i:6:p:1083-1093
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    References listed on IDEAS

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    1. Tad Mutersbaugh, 2002. "The Number is the Beast: A Political Economy of Organic-Coffee Certification and Producer Unionism," Environment and Planning A, , vol. 34(7), pages 1165-1184, July.
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    7. Laura Raynolds & Douglas Murray & Andrew Heller, 2007. "Regulating sustainability in the coffee sector: A comparative analysis of third-party environmental and social certification initiatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 147-163, June.
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