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Using the FAHP, ISM, and MICMAC Approaches to Study the Sustainability Influencing Factors of the Last Mile Delivery of Rural E-Commerce Logistics

Author

Listed:
  • Xiaohong Jiang

    (College of Automobile and Traffic Engineering, Nanjing Forestry University, Nanjing 210037, China)

  • Huiying Wang

    (College of Automobile and Traffic Engineering, Nanjing Forestry University, Nanjing 210037, China)

  • Xiucheng Guo

    (School of Transportation, Southeast University, Nanjing 210096, China)

  • Xiaolin Gong

    (College of Automobile and Traffic Engineering, Nanjing Forestry University, Nanjing 210037, China)

Abstract

The development of rural e-commerce has rapidly driven the development of rural logistics in China. Improving the service quality of the last mile delivery is an important measure to promote the sustainable development of rural e-commerce logistics. However, such work is challenging because the current rural last mile delivery is inefficient and unsustainable and is influenced by a set of interacting factors. It is necessary to explore the relationships among the sustainability influencing factors of rural last mile delivery. A total of 15 sustainability influencing factors are selected. The improved fuzzy analytic hierarchy process (FAHP) is used to assign the weights of the factors and then the interpretative structural model (ISM) is used to determine the hierarchical structure of each factor. The driving force-dependency quadrant graph is constructed by cross-impact matrix multiplication (MICMAC). The research results show that four factors, including “convenience of returning goods”, “integrity of goods”, “advance reservation of goods pickup”, and “delivery costs”, are the most basic factors affecting the sustainability of rural last mile delivery and are the deepest and most indispensable factors. This research provides valuable information for decision makers to develop proactive strategies and reinforcement policies to improve the service quality of rural last mile delivery, which could promote the sustainable development of rural logistics.

Suggested Citation

  • Xiaohong Jiang & Huiying Wang & Xiucheng Guo & Xiaolin Gong, 2019. "Using the FAHP, ISM, and MICMAC Approaches to Study the Sustainability Influencing Factors of the Last Mile Delivery of Rural E-Commerce Logistics," Sustainability, MDPI, vol. 11(14), pages 1-18, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:14:p:3937-:d:249835
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    References listed on IDEAS

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    Cited by:

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    2. Waßmuth, Katrin & Köhler, Charlotte & Agatz, Niels & Fleischmann, Moritz, 2023. "Demand management for attended home delivery—A literature review," European Journal of Operational Research, Elsevier, vol. 311(3), pages 801-815.
    3. Hao Lu & Jie Bao, 2022. "Spatial Differentiation Effect of Rural Logistics in Urban Agglomerations in China Based on the Fuzzy Neural Network," Sustainability, MDPI, vol. 14(15), pages 1-23, July.
    4. Patrick Klein & Bastian Popp, 2022. "Last-Mile Delivery Methods in E-Commerce: Does Perceived Sustainability Matter for Consumer Acceptance and Usage?," Sustainability, MDPI, vol. 14(24), pages 1-27, December.
    5. Wei Yu & Xiaofei Ye & Jun Chen & Xingchen Yan & Tao Wang, 2020. "Evaluation Indexes and Correlation Analysis of Origination–Destination Travel Time of Nanjing Metro Based on Complex Network Method," Sustainability, MDPI, vol. 12(3), pages 1-21, February.
    6. Małgorzata Markowska & Jakub Marcinkowski, 2022. "Rural E-Customers’ Preferences for Last Mile Delivery: Evidence from Poland," Energies, MDPI, vol. 15(22), pages 1-15, November.
    7. Mingwei Sun & Katarzyna Grondys & Nazim Hajiyev & Pavel Zhukov, 2021. "Improving the E-Commerce Business Model in a Sustainable Environment," Sustainability, MDPI, vol. 13(22), pages 1-22, November.
    8. Vakulenko, Yulia & Arsenovic, Jasenko & Hellström, Daniel & Shams, Poja, 2022. "Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention," Journal of Business Research, Elsevier, vol. 142(C), pages 476-484.

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