IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v15y2022i22p8351-d967039.html
   My bibliography  Save this article

Rural E-Customers’ Preferences for Last Mile Delivery: Evidence from Poland

Author

Listed:
  • Małgorzata Markowska

    (Department of Regional Economy, Wroclaw University of Economics and Business, Komandorska 118/120, 53-345 Wroclaw, Poland)

  • Jakub Marcinkowski

    (Department of Strategic Management and Logistics, Wroclaw University of Economics and Business, Komandorska 118/120, 53-345 Wroclaw, Poland)

Abstract

Residents of rural areas buy products in the e-commerce market that are delivered to their homes (home deliveries) or to collection points (out-of-home deliveries). This poses last mile delivery challenges, which are of increasing interest to researchers. While urban research is widespread, a smaller number of rural studies are noticeable. The study aims to assess the factors differentiating the inhabitants of rural areas as to the familiarity and use of various methods of delivery of products purchased via the Internet and the reasons for choosing the preferred delivery methods. The paper uses the simplified SLR method in the literature section and multivariate data analysis in the empirical section. It contributes to the existing research in the form of the analysis of rural e-customers’ preferences for choosing a particular delivery method or parcel collection method when out-of-home delivery is conducted. It indirectly focuses on the environmental attitudes that may lead to the sustainable transition through reducing CO 2 emissions while last mile delivery is performed. Regardless of choosing price or convenience over sustainable behavior for Polish rural e-customers, their preferences in last mile deliveries are focused on more eco-friendly methods of delivery. Such behavior is a good beginning for a more sustainable transition towards energy saving in Polish rural areas.

Suggested Citation

  • Małgorzata Markowska & Jakub Marcinkowski, 2022. "Rural E-Customers’ Preferences for Last Mile Delivery: Evidence from Poland," Energies, MDPI, vol. 15(22), pages 1-15, November.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:22:p:8351-:d:967039
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/15/22/8351/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/15/22/8351/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yang, Fei & Dai, Ying & Ma, Zu-Jun, 2020. "A cooperative rich vehicle routing problem in the last-mile logistics industry in rural areas," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
    2. Xiaohong Jiang & Huiying Wang & Xiucheng Guo & Xiaolin Gong, 2019. "Using the FAHP, ISM, and MICMAC Approaches to Study the Sustainability Influencing Factors of the Last Mile Delivery of Rural E-Commerce Logistics," Sustainability, MDPI, vol. 11(14), pages 1-18, July.
    3. Mommens, Koen & Buldeo Rai, Heleen & van Lier, Tom & Macharis, Cathy, 2021. "Delivery to homes or collection points? A sustainability analysis for urban, urbanised and rural areas in Belgium," Journal of Transport Geography, Elsevier, vol. 94(C).
    4. Evert‐Jan Visser & Martin Lanzendorf, 2004. "Mobility And Accessibility Effects Of B2c E‐Commerce: A Literature Review," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 95(2), pages 189-205, April.
    5. Łukasz Sułkowski & Katarzyna Kolasińska-Morawska & Marta Brzozowska & Paweł Morawski & Tomasz Schroeder, 2022. "Last Mile Logistics Innovations in the Courier-Express-Parcel Sector Due to the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(13), pages 1-25, July.
    6. Xiaofei Kou & Yanqi Zhang & Die Long & Xuanyu Liu & Liangliang Qie, 2022. "An Investigation of Multimodal Transport for Last Mile Delivery in Rural Areas," Sustainability, MDPI, vol. 14(3), pages 1-15, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vakulenko, Yulia & Arsenovic, Jasenko & Hellström, Daniel & Shams, Poja, 2022. "Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention," Journal of Business Research, Elsevier, vol. 142(C), pages 476-484.
    2. Vance, Colin & Procher, Vivien, 2013. "Who Does the Shopping? German time-use evidence, 1996-2009," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 2357, pages 125-133.
    3. Tengkuo Zhu & Stephen D. Boyles & Avinash Unnikrishnan, 2024. "Battery Electric Vehicle Traveling Salesman Problem with Drone," Networks and Spatial Economics, Springer, vol. 24(1), pages 49-97, March.
    4. Ni, Linglin & Wang, Xiaokun (Cara) & Zhang, Dapeng, 2016. "Impacts of information technology and urbanization on less-than-truckload freight flows in China: An analysis considering spatial effects," Transportation Research Part A: Policy and Practice, Elsevier, vol. 92(C), pages 12-25.
    5. Zhang, Ruijuan & Dai, Ying & Yang, Fei & Ma, Zujun, 2024. "A cooperative vehicle routing problem with delivery options for simultaneous pickup and delivery services in rural areas," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
    6. Jesse W.J. Weltevreden & Oedzge A.L.C. Atzema & Koen Frenken & Karlijn de Kruijf & Frank G. van Oort, 2005. "The Geography of Internet Adoption by Retailers," Papers in Evolutionary Economic Geography (PEEG) 0510, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Sep 2005.
    7. Vijoleta Vrhovac & Stana Vasić & Stevan Milisavljević & Branislav Dudić & Peter Štarchoň & Marina Žižakov, 2023. "Measuring E-Commerce User Experience in the Last-Mile Delivery," Mathematics, MDPI, vol. 11(6), pages 1-21, March.
    8. Patrick Klein & Bastian Popp, 2022. "Last-Mile Delivery Methods in E-Commerce: Does Perceived Sustainability Matter for Consumer Acceptance and Usage?," Sustainability, MDPI, vol. 14(24), pages 1-27, December.
    9. Weltevreden, Jesse W.J. & Rotem-Mindali, Orit, 2009. "Mobility effects of b2c and c2c e-commerce in the Netherlands: a quantitative assessment," Journal of Transport Geography, Elsevier, vol. 17(2), pages 83-92.
    10. Shen, Zhiyang & Wang, Songkai & Boussemart, Jean-Philippe & Hao, Yu, 2022. "Digital transition and green growth in Chinese agriculture," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    11. Kahalimoghadam, Masoud & Thompson, Russell G. & Rajabifard, Abbas, 2024. "Determining the number and location of micro-consolidation centres as a solution to growing e-commerce demand," Journal of Transport Geography, Elsevier, vol. 117(C).
    12. Jose Alejandro Cano & Abraham Londoño-Pineda & Carolina Rodas, 2022. "Sustainable Logistics for E-Commerce: A Literature Review and Bibliometric Analysis," Sustainability, MDPI, vol. 14(19), pages 1-24, September.
    13. Mingwei Sun & Katarzyna Grondys & Nazim Hajiyev & Pavel Zhukov, 2021. "Improving the E-Commerce Business Model in a Sustainable Environment," Sustainability, MDPI, vol. 13(22), pages 1-22, November.
    14. Ahmed Imran KABIR & Md. JAKOWAN & Jayeesa BOSU & Sajidul MOHSIN & Rayhan HAMIM, 2020. "The Emergence of E-Commerce Sites and Its Contribution towards the Economic Growth of Bangladesh: A Quantitative Study," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 24(3), pages 40-53.
    15. Alexander Wyrowski & Nils Boysen & Dirk Briskorn & Stefan Schwerdfeger, 2024. "Public transport crowdshipping: moving shipments among parcel lockers located at public transport stations," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 46(3), pages 873-907, September.
    16. Han Dong & Cinzia Cirillo & Marco Diana, 2018. "Activity involvement and time spent on computers for leisure: an econometric analysis on the American Time Use Survey dataset," Transportation, Springer, vol. 45(2), pages 429-449, March.
    17. Ralph Hippe & Damien Demailly & Claude Diebolt, 2022. "The Digital Transition for a Sustainable Mobility Regime? A Long-Run Perspective," Working Papers of BETA 2022-19, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    18. Wei Yu & Xiaofei Ye & Jun Chen & Xingchen Yan & Tao Wang, 2020. "Evaluation Indexes and Correlation Analysis of Origination–Destination Travel Time of Nanjing Metro Based on Complex Network Method," Sustainability, MDPI, vol. 12(3), pages 1-21, February.
    19. Rotem-Mindali, Orit, 2010. "E-tail versus retail: The effects on shopping related travel empirical evidence from Israel," Transport Policy, Elsevier, vol. 17(5), pages 312-322, September.
    20. Antonino Galati & Maria Crescimanno & Demetris Vrontis & Dario Siggia, 2020. "Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study," Sustainability, MDPI, vol. 12(17), pages 1-12, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:15:y:2022:i:22:p:8351-:d:967039. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.