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Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea)

  • Soyeun Lee

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea)

  • Amr Al-Ansi

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea)

  • Hyeon-Cheol Kim

    (School of Business Administration, Chung-Ang University, 84 HeukSeok-Ro, DongJak-Gu, Seoul 06974, Korea)

  • Hyungseo Bobby Ryu

    (School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea)

  • Jinkyung Jenny Kim

    (School of Hotel and Tourism Management, Youngsan University, 142 Bansong Beltway, Haeundae-Gu, Busan 48015, Korea)

  • Wansoo Kim

    (Department of Tourism Management, Dong-A University, 1 Bumin-dong (2 Ga), Seo-Gu, Busan 49236, Korea)

Abstract

Despite the steady growth of the convention tourism industry, little is known about the stimulation of delegates’ green behaviors during their convention travel. This research sought to elucidate delegates’ green behavioral intentions by taking the role of green attitudes, social norms, eco-concern, personal moral obligation, and green behaviors in daily life into account. A quantitative approach employing a survey methodology was utilized for the attainment of research goals. Our results revealed that green attitudes, social norms, eco-concern, and personal moral obligation were significant determinants of delegates’ green behavioral intentions. Among these determinants, eco-concern had a salient effect on delegates’ intention to practice conservation behaviors, whereas personal moral obligation had a prominent role in inducing their willingness to sacrifice. Moreover, our results uncovered that green behaviors in daily life were a moderator in maximizing the influence of green attitudes, eco-concern, and personal moral obligation on the intention to practice conservation behaviors and in maximizing the effect of social norms on the willingness to sacrifice.

Suggested Citation

  • Heesup Han & Soyeun Lee & Amr Al-Ansi & Hyeon-Cheol Kim & Hyungseo Bobby Ryu & Jinkyung Jenny Kim & Wansoo Kim, 2019. "Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts," Sustainability, MDPI, vol. 11(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:14:p:3903-:d:249345
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    References listed on IDEAS

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    2. Heesup Han & Linda Heejung Lho & Amr Al-Ansi & Hyungseo Bobby Ryu & Jinah Park & Wansoo Kim, 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
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    Cited by:

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    2. Farrukh Rafiq & Mohd Adil & Mohd Sadiq, 2022. "Does Contextual Factor Influence Travelers’ Towel Reuse Behavior? Insights from Circular Economy," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
    3. Elizabeth Emperatriz García-Salirrosas & Dany Yudet Millones-Liza & Jorge Alberto Esponda-Pérez & Ángel Acevedo-Duque & Jessica Müller-Pérez & Lisette C. Sánchez Díaz, 2022. "Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    4. Isabel Marques & João Leitão & Alba Carvalho & Dina Pereira, 2021. "Public Administration and Values Oriented to Sustainability: A Systematic Approach to the Literature," Sustainability, MDPI, vol. 13(5), pages 1-27, February.
    5. Nerea Alejandra Ramírez-Castillo & Jéssica Müller-Pérez & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Romel Ramón González-Díaz & Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo, 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(16), pages 1-20, August.

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