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In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments

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  • Jinsoo Hwang

    (The College of Hospitality and Tourism Management, Sejong University, 98 Gunja-dong, Gwanjin-gu, Seoul 143-747, Korea)

  • Seong Ok Lyu

    (School of Global Sport Studies, Korea University, 2511 Sejong-ro, Sejong 30019, Korea)

  • Sun-Bai Cho

    (The Department of Hotel Management, Cheongju University, Cheongju, Chungcheongbuk-do 28503, Korea)

Abstract

Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.

Suggested Citation

  • Jinsoo Hwang & Seong Ok Lyu & Sun-Bai Cho, 2019. "In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments," Sustainability, MDPI, vol. 11(11), pages 1-16, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:11:p:3038-:d:235287
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    1. Beenish Tariq & Sadaf Taimoor & Hammad Najam & Rob Law & Waseem Hassan & Heesup Han, 2020. "Generating Marketing Outcomes through Internet of Things (IoT) Technologies," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    2. Heesup Han & Amr Al-Ansi & Hyeon-Cheol Kim, 2019. "Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    3. Heesup Han & Soyeun Lee & Amr Al-Ansi & Hyeon-Cheol Kim & Hyungseo Bobby Ryu & Jinkyung Jenny Kim & Wansoo Kim, 2019. "Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts," Sustainability, MDPI, vol. 11(14), pages 1-14, July.
    4. Carroll, James & Brazil, William & Howard, Michael & Denny, Eleanor, 2022. "Imperfect emissions information during flight choices and the role of CO2 labelling," Renewable and Sustainable Energy Reviews, Elsevier, vol. 165(C).

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