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Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes

Author

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Linda Heejung Lho

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Amr Al-Ansi

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Hyungseo Bobby Ryu

    (School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea)

  • Jinah Park

    (School of Hotel and Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, TSE East, Kowloon, Hong Kong, China)

  • Wansoo Kim

    (Department of Tourism Management, Dong-A University, 1 Bumin-dong (2 Ga), Seo-gu, Busan 49236, Korea)

Abstract

Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.

Suggested Citation

  • Heesup Han & Linda Heejung Lho & Amr Al-Ansi & Hyungseo Bobby Ryu & Jinah Park & Wansoo Kim, 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:2035-:d:220331
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    References listed on IDEAS

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    Cited by:

    1. Lai, Y.Y. & Christley, E. & Kulanovic, A. & Teng, C.C. & Björklund, A. & Nordensvärd, J. & Karakaya, E. & Urban, F., 2022. "Analysing the opportunities and challenges for mitigating the climate impact of aviation: A narrative review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 156(C).
    2. Radosław Wolniak & Adam Wyszomirski & Marcin Olkiewicz & Anna Olkiewicz, 2021. "Environmental Corporate Social Responsibility Activities in Heating Industry—Case Study," Energies, MDPI, vol. 14(7), pages 1-19, March.
    3. Tai-Wei Chang & Yen-Li Yeh & Hung-Xin Li, 2020. "How to Shape an Organization’s Sustainable Green Management Performance: The Mediation Effect of Environmental Corporate Social Responsibility," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    4. Baumeister, Stefan & Leung, Abraham & Ryley, Tim, 2020. "The emission reduction potentials of First Generation Electric Aircraft (FGEA) in Finland," Journal of Transport Geography, Elsevier, vol. 85(C).
    5. Heesup Han & Soyeun Lee & Amr Al-Ansi & Hyeon-Cheol Kim & Hyungseo Bobby Ryu & Jinkyung Jenny Kim & Wansoo Kim, 2019. "Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts," Sustainability, MDPI, vol. 11(14), pages 1-14, July.

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