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Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility

Author

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 05006, Korea)

  • Soyeun Lee

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 05006, Korea)

  • Jinkyung Jenny Kim

    (School of Hotel and Tourism Management, Youngsan University, 142 Bansong Beltway, Haeundae-gu, Busan 48015, Korea)

  • Hyungseo Bobby Ryu

    (College of Health Sciences, Food Franchise Department, Kyungnam University, 7 Kyungnamdaehak-ro, Masanhappo-gu, Changwon-si, Gyeongsangnam-do 51767, Korea)

Abstract

The international tourism industry is among the hardest-hit by the coronavirus disease (COVID-19). Due to this tourism crisis, this research attempted to uncover the possible influence of the corporate social responsibility efforts of the international tourism businesses and of the knowledge of COVID-19 on the US travelers’ decision formation for international tourism products. A quantitative approach and survey methodology were used. The findings revealed that corporate social responsibility improves travelers’ attitudes and behavioral intentions. In addition, the travelers’ knowledge perception of COVID-19 was significantly associated with their psychological distress. Decreasing this psychological distress related to overseas tourism was of importance to boost a positive attitude toward international traveling, which directly leads to increased behavioral intentions. Testing for the metric invariance revealed that an association between the corporate social responsibility and intentions was only significant when the travelers strongly felt an ascription of responsibility for the COVID-19 outbreak and the pandemic. The theoretical uses and the practical values of this research are discussed.

Suggested Citation

  • Heesup Han & Soyeun Lee & Jinkyung Jenny Kim & Hyungseo Bobby Ryu, 2020. "Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8639-:d:430950
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    References listed on IDEAS

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    Cited by:

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    2. Dan Wang & Hsi-Lin Liu & Ching-Cheng Shen, 2022. "Exploring the Influence of Perceived Epidemic Severity and Risk on Well-Being in Nature-Based Tourism—Taking China’s Post-1990 Generation as an Example," Sustainability, MDPI, vol. 14(18), pages 1-14, September.
    3. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Vikas Kumar & Bhuritt Maswongssa, 2021. "The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    4. Ramón Rueda López & Teresa López-Felipe & Virginia Navajas-Romero & Antonio Menor-Campos, 2021. "Lessons from the First Wave of COVID-19. What Security Measures Do Women and Men Require from the Hotel Industry to Protect against the Pandemic?," IJERPH, MDPI, vol. 18(5), pages 1-16, February.
    5. NAHAR Hairul Suhaimi & MOHAMAD Maslinawati, 2023. "Academic Research Responses To Covid-19: The Corporate Social Responsibility Perspective," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(1), pages 171-197, April.
    6. Dong-Shang Chang & Wei-De Wu, 2021. "Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
    7. Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
    8. Maria Johann, 2022. "CSR Strategy in Tourism during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
    9. Mengen Zhang & HakJun Song, 2023. "A Study on the Structural Relationships between COVID-19 Coping Strategies, Positive Expectations, and the Behavioral Intentions of Various Tourism-Related Behaviors," IJERPH, MDPI, vol. 20(2), pages 1-17, January.

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