IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i11p4050-d180678.html
   My bibliography  Save this article

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Author

Listed:
  • Nicholas Igbudu

    (Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey)

  • Zanete Garanti

    (Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey)

  • Temitope Popoola

    (Business Administration Department, Cyprus International University, Nicosia 99258, North Cyprus, Turkey)

Abstract

As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices in bank loyalty while exploring the mediating effect of corporate image on the relationship between sustainable banking practices and bank loyalty. For this study, 511 questionnaires derived from customers of the banking sector were adopted. Results from structural equation modeling showed that sustainable banking practices positively and directly affected bank loyalty and corporate image, corporate image directly and positively affected bank loyalty, and corporate image also mediated the relationship between sustainable banking practices and bank loyalty.

Suggested Citation

  • Nicholas Igbudu & Zanete Garanti & Temitope Popoola, 2018. "Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image," Sustainability, MDPI, vol. 10(11), pages 1-11, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4050-:d:180678
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/11/4050/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/11/4050/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Simon Batchelor, 2012. "Changing the Financial Landscape of Africa: An Unusual Story of Evidence‐informed Innovation, Intentional Policy Influence and Private Sector Engagement," IDS Bulletin, Blackwell Publishing, vol. 43(5), pages 84-90, September.
    2. Karatepe, Osman M. & Choubtarash, Homa, 2014. "The effects of perceived crowding, emotional dissonance, and emotional exhaustion on critical job outcomes: A study of ground staff in the airline industry," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 182-191.
    3. Bertrand Moingeon & Muhammad Yunus & Laurence Lehmann-Ortega, 2010. "Building Social Business Models: Lessons from the Grameen Experience," Post-Print hal-00528385, HAL.
    4. Toshiyuki Sueyoshi & Yan Yuan & Aijun Li & Daoping Wang, 2017. "Social Sustainability of Provinces in China: A Data Envelopment Analysis (DEA) Window Analysis under the Concepts of Natural and Managerial Disposability," Sustainability, MDPI, vol. 9(11), pages 1-18, November.
    5. Alamo Alexandre da Silva Batista & Antonio Carlos de Francisco, 2018. "Organizational Sustainability Practices: A Study of the Firms Listed by the Corporate Sustainability Index," Sustainability, MDPI, vol. 10(1), pages 1-13, January.
    6. Falcone, Pasquale Marcello & Morone, Piergiuseppe & Sica, Edgardo, 2018. "Greening of the financial system and fuelling a sustainability transition," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 23-37.
    7. JiYeon Jeong & Nohil Park, 2017. "Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles," Sustainability, MDPI, vol. 9(9), pages 1-15, September.
    8. Heinberg, Martin & Ozkaya, H. Erkan & Taube, Markus, 2018. "Do corporate image and reputation drive brand equity in India and China? - Similarities and differences," Journal of Business Research, Elsevier, vol. 86(C), pages 259-268.
    9. Bert Scholtens & Pontus Cerin & Lars Hassel, 2008. "Sustainable development and socially responsible finance and investing," Sustainable Development, John Wiley & Sons, Ltd., vol. 16(3), pages 137-140.
    10. Francisco Climent, 2018. "Ethical Versus Conventional Banking: A Case Study," Sustainability, MDPI, vol. 10(7), pages 1-13, June.
    11. Karan Girotra & Serguei Netessine, 2013. "OM Forum —Business Model Innovation for Sustainability," Manufacturing & Service Operations Management, INFORMS, vol. 15(4), pages 537-544, October.
    12. Segars, A. H., 1997. "Assessing the unidimensionality of measurement: a paradigm and illustration within the context of information systems research," Omega, Elsevier, vol. 25(1), pages 107-121, February.
    13. Olaf Weber, 2005. "Sustainability benchmarking of European banks and financial service organizations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 12(2), pages 73-87, June.
    14. Hervani, Aref Agahei & Sarkis, Joseph & Helms, Marilyn M., 2017. "Environmental goods valuations for social sustainability: A conceptual framework," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 137-153.
    15. Staub, Selva & Kaynak, Ramazan & Gok, Tarkan, 2016. "What affects sustainability and innovation — Hard or soft corporate identity?," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 72-79.
    16. Ferreira, Fernando A.F. & Jalali, Marjan S. & Ferreira, João J.M., 2016. "Experience-focused thinking and cognitive mapping in ethical banking practices: From practical intuition to theory," Journal of Business Research, Elsevier, vol. 69(11), pages 4953-4958.
    17. Maria-Dolores Pitarch-Garrido, 2018. "Social Sustainability in Metropolitan Areas: Accessibility and Equity in the Case of the Metropolitan Area of Valencia (Spain)," Sustainability, MDPI, vol. 10(2), pages 1-16, January.
    18. Ortwin Renn & Alexander Jager & Jurgen Deuschle & Wolfgang Weimer-Jehle, 2009. "A normative-functional concept of sustainability and its indicators," International Journal of Global Environmental Issues, Inderscience Enterprises Ltd, vol. 9(4), pages 291-317.
    19. Sangsung Park & Sunghae Jun, 2017. "Statistical Technology Analysis for Competitive Sustainability of Three Dimensional Printing," Sustainability, MDPI, vol. 9(7), pages 1-16, June.
    20. Sonia Rebai & Mohamed Naceur Azaiez & Dhafer Saïdane, 2016. "A multi-attribute utility model for generating a sustainability index in the banking sector," Post-Print hal-01744485, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Aghilasse Kashi & Mohamed Eskandar Shah, 2023. "Bibliometric Review on Sustainable Finance," Sustainability, MDPI, vol. 15(9), pages 1-30, April.
    3. Markus Riegler, 2023. "Towards a definition of sustainable banking - a consolidated approach in the context of guidelines and strategies," International Journal of Corporate Social Responsibility, Springer, vol. 8(1), pages 1-26, December.
    4. Huidong Sun & Mustafa Raza Rabbani & Naveed Ahmad & Muhammad Safdar Sial & Guping Cheng & Malik Zia-Ud-Din & Qinghua Fu, 2020. "CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy," Sustainability, MDPI, vol. 12(24), pages 1-22, December.
    5. Zbigniew Korzeb & Reyes Samaniego-Medina, 2019. "Sustainability Performance. A Comparative Analysis in the Polish Banking Sector," Sustainability, MDPI, vol. 11(3), pages 1-16, January.
    6. Iordanis Kotzaivazoglou & Garyfallos Fragidis & Eugenia Papaioannou & Costas Assimakopoulos & Ioannis Nanos & Nektaria Astrini, 2023. "Supporting Culture to Improve Corporate Image: The Case of Greek Banks," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    7. Lorenzo Revuelto-Taboada & Alexandra Portalanza-Chavarría & Fernando Cedeño-Alejandro, 2023. "Promoting intrapreneurial behavior in banking: the role of high-performance work systems, knowledge management processes, and supervisor support," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 789-817, September.
    8. Juan Martín-Miguel & Camio Prado-Román & Gabriel Cachón-Rodríguez & Lilliana L. Avendaño-Miranda, 2020. "Determinants of Reputation at Private Graduate Online Schools," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    9. Ecer, Fatih & Pamucar, Dragan, 2022. "A novel LOPCOW‐DOBI multi‐criteria sustainability performance assessment methodology: An application in developing country banking sector," Omega, Elsevier, vol. 112(C).
    10. Grace Ibe-enwo & Nicholas Igbudu & Zanete Garanti & Temitope Popoola, 2019. "Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    11. Begoña Torre Olmo & María Cantero Saiz & Sergio Sanfilippo Azofra, 2021. "Sustainable Banking, Market Power, and Efficiency: Effects on Banks’ Profitability and Risk," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    12. Juan Camilo Mejia-Escobar & Juan David González-Ruiz & Eduardo Duque-Grisales, 2020. "Sustainable Financial Products in the Latin America Banking Industry: Current Status and Insights," Sustainability, MDPI, vol. 12(14), pages 1-25, July.
    13. Juan J. Nájera-Sánchez, 2019. "A Systematic Review of Sustainable Banking through a Co-Word Analysis," Sustainability, MDPI, vol. 12(1), pages 1-23, December.
    14. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    15. Alam Rehman & Irfan Ullah & Fakhr-e-Alam Afridi & Zain Ullah & Muhammad Zeeshan & Arif Hussain & Haseeb Ur Rahman, 2021. "Adoption of green banking practices and environmental performance in Pakistan: a demonstration of structural equation modelling," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13200-13220, September.
    16. Gabriel Cachón‐Rodríguez & Alicia Blanco‐González & Camilo Prado‐Román & Francisco Diez‐Martin, 2021. "Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1730-1739, October.
    17. Olaf Weber & Rezaul Karim Chowdury, 2020. "Corporate Sustainability in Bangladeshi Banks: Proactive or Reactive Ethical Behavior?," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    18. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.
    19. Collins Kankam-Kwarteng & George Nana Agyekum Donkor & Francis Osei & Ofosu Amofah, 2024. "Do corporate social responsibility and corporate image influence performance of the financial sector?," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 306-317, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Grijalvo, Mercedes & García-Wang, Carmen, 2023. "Sustainable business model for climate finance. Key drivers for the commercial banking sector," Journal of Business Research, Elsevier, vol. 155(PB).
    2. Juniati Gunawan & Paulina Permatasari & Umesh Sharma, 2022. "Exploring sustainability and green banking disclosures: a study of banking sector," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(9), pages 11153-11194, September.
    3. Magdalena Ziolo & Beata Zofia Filipiak & Iwona Bąk & Katarzyna Cheba & Diana Mihaela Tîrca & Isabel Novo-Corti, 2019. "Finance, Sustainability and Negative Externalities. An Overview of the European Context," Sustainability, MDPI, vol. 11(15), pages 1-35, August.
    4. Andreea-Daniela Moraru & Margareta Ilie, 2021. "Towards Sustainability in Banking Services Development. Customer Satisfaction with Banking Services – Influences and Perspectives," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 842-848, December.
    5. María del Carmen Valls Martínez & Pedro Antonio Martín-Cervantes & Sandra Peña Rodríguez, 2021. "Ethical Banking and Poverty Alleviation Banking: The Two Sides of the Same Solidary Coin," Sustainability, MDPI, vol. 13(21), pages 1-22, October.
    6. Leticia Inácio & Ivete Delai, 2022. "Sustainable banking: a systematic review of concepts and measurements," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 1-39, January.
    7. Grace Ibe-enwo & Nicholas Igbudu & Zanete Garanti & Temitope Popoola, 2019. "Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    8. Falcone, Pasquale Marcello & Morone, Piergiuseppe & Sica, Edgardo, 2018. "Greening of the financial system and fuelling a sustainability transition," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 23-37.
    9. Junyon Im & Sunny Sun, 2015. "Profits and outreach to the poor: The institutional logics of microfinance institutions," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 95-117, March.
    10. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    11. Chin-Shan Lu & Kuo-Chung Shang & Chi-Chang Lin, 2016. "Examining sustainability performance at ports: port managers’ perspectives on developing sustainable supply chains," Maritime Policy & Management, Taylor & Francis Journals, vol. 43(8), pages 909-927, November.
    12. Cinzia Battistella & Maria Rosita Cagnina & Lucia Cicero & Nadia Preghenella, 2018. "Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    13. Belen Lopez & Alfonso Torres & Alberto Ruozzi & Jose Antonio Vicente, 2020. "Main Factors for Understanding High Impacts on CSR Dimensions in the Finance Industry," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    14. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
    15. Ali Saleh Alshebami, 2021. "Evaluating the relevance of green banking practices on Saudi Banks’ green image: The mediating effect of employees’ green behaviour," Journal of Banking Regulation, Palgrave Macmillan, vol. 22(4), pages 275-286, December.
    16. Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
    17. Matanda, Margaret Jekanyika & Freeman, Susan, 2009. "Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement," International Business Review, Elsevier, vol. 18(1), pages 89-107, February.
    18. William Philip Wall & Bilal Khalid & Mariusz Urbański & Michal Kot, 2021. "Factors Influencing Consumer’s Adoption of Renewable Energy," Energies, MDPI, vol. 14(17), pages 1-19, August.
    19. Mario Morales-Parragué & Luis Araya-Castillo & Fidel Molina-Luque & Hugo Moraga-Flores, 2022. "Scientometric Analysis of Research on Corporate Social Responsibility," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
    20. Sebastian Schroedel, 2023. "The Sustainable Business Model Database: 92 Patterns That Enable Sustainability in Business Model Innovation," Sustainability, MDPI, vol. 15(10), pages 1-27, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4050-:d:180678. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.