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The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain

Author

Listed:
  • Noelia Araújo Vila

    (Department of Financial Economics and Accounting, University of Vigo, 32004 Ourense, Spain)

  • Jose Antonio Fraiz Brea

    (Department of Business Management and Marketing, University of Vigo, 32004 Ourense, Spain)

  • Lucília Cardoso

    (Centro de Investigação, Desenvolvimento e Inovação em Turismo, 2520-641 Leiria, Portugal)

Abstract

Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collected data was subjected to a descriptive analysis and a non-parametric Pearson’s chi-square test, in order to establish consumption patterns and potentially link them to demographic variables. Results show that consumption patterns vary according to gender, age, and formal education.

Suggested Citation

  • Noelia Araújo Vila & Jose Antonio Fraiz Brea & Lucília Cardoso, 2019. "The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain," Social Sciences, MDPI, vol. 8(8), pages 1-17, August.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:8:p:239-:d:257225
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    References listed on IDEAS

    as
    1. Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    2. Fu, Hui & Ye, Ben Haobin & Xiang, Junzhi, 2016. "Reality TV, audience travel intentions, and destination image," Tourism Management, Elsevier, vol. 55(C), pages 37-48.
    3. Lothar Mikos, 2016. "Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany," Media and Communication, Cogitatio Press, vol. 4(3), pages 154-161.
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