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Influence of popular culture on special interest tourists' destination image

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  • Lee, SoJung
  • Bai, Billy

Abstract

In this study the role of pop-culture on shaping destination image was derived from focus groups and interviews with 24 fans from different nationalities of the Korean pop star Ahn Jae-wook. Three main theses emerged from the study: 1) the destination image induced by pop-culture was changed in a positive way; 2) the pop-star's event reinforced a positive place image through experiences of the event and travels in South Korea; and 3) the positive image from pop-culture experiences had a strong impact on future behavior. Results of the study suggest that pop-culture as an autonomous agent delivers a more powerful and stronger influence on destination image than previously recognized in the literature. Theoretical contributions and practical implications are discussed.

Suggested Citation

  • Lee, SoJung & Bai, Billy, 2016. "Influence of popular culture on special interest tourists' destination image," Tourism Management, Elsevier, vol. 52(C), pages 161-169.
    • Handle: RePEc:eee:touman:v:52:y:2016:i:c:p:161-169
    DOI: 10.1016/j.tourman.2015.06.019
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    References listed on IDEAS

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    1. Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    2. Connell, Joanne, 2012. "Film tourism – Evolution, progress and prospects," Tourism Management, Elsevier, vol. 33(5), pages 1007-1029.
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    Cited by:

    1. Yong Liu & Wei Lee Chin & Florin Nechita & Adina Nicoleta Candrea, 2020. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia," Sustainability, MDPI, vol. 12(23), pages 1-28, November.
    2. Lim, Sungkyu & Seetaram, Neelu & Hosany, Sameer & Li, Matthew, 2023. "Consumption of pop culture and tourism demand: Through the lens of herding behaviour," Annals of Tourism Research, Elsevier, vol. 99(C).
    3. Sara Nunes & Samiha Chemli & Alejandro del Moral Agúndez & Kang Jin Seo & Julia Fragoso da Fonseca, 2022. "Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 233-247.
    4. Angelo Giraldi & Ludovica Cesareo, 2017. "Film marketing opportunities for the well-known tourist destination," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 107-118, May.
    5. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
    6. Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    7. Zhang, Yishuo & Li, Gang & Muskat, Birgit & Law, Rob & Yang, Yating, 2020. "Group pooling for deep tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 82(C).
    8. Jin, Yu & Xi, Haonan & Wang, Xuhui & Ren, Xin & Yuan, Libin, 2022. "Evaluation of the Integration Policy in China: Does the Integration of Culture and Tourism Promote Tourism Development?," Annals of Tourism Research, Elsevier, vol. 97(C).

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