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The Integration of Artificial Intelligence and Video Production Skills in Workplace Development: A Study from the Perspective of Vocational Training

Author

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  • Chia-Sung Yen

    (National Chin-Yi University of Technology)

  • Shu-Chen Yang

    (National University of Kaohsiung)

Abstract

This paper explores the potential impact of artificial intelligence (A.I.) and video production skills on workplace development, focusing on the perspective of vocational training. With the rapid growth of A.I. technology, it is essential to investigate how learners acquire video production skills under the guidance of A.I. and imagine the possibilities for their future career development. This study examines the process of learning video production skills in the A.I.-dominated era and explores learners’ perceptions and expectations of their career development trajectory. This study adopts a qualitative approach, primarily through focus group interviews and thematic analysis. The findings of this study indicate that video-making skills are crucial in online marketing. While artificial intelligence enhances efficiency, human creativity remains indispensable. Integrating A.I. into training can improve learning outcomes. Recommendations include emphasizing hands-on experience, personalized learning paths, and collaborative learning.

Suggested Citation

  • Chia-Sung Yen & Shu-Chen Yang, 2024. "The Integration of Artificial Intelligence and Video Production Skills in Workplace Development: A Study from the Perspective of Vocational Training," The Review of Socionetwork Strategies, Springer, vol. 18(2), pages 373-386, November.
    • Handle: RePEc:spr:trosos:v:18:y:2024:i:2:d:10.1007_s12626-024-00162-6
    DOI: 10.1007/s12626-024-00162-6
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    References listed on IDEAS

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    1. Lothar Mikos, 2016. "Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany," Media and Communication, Cogitatio Press, vol. 4(3), pages 154-161.
    2. Lothar Mikos, 2016. "Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany," Media and Communication, Cogitatio Press, vol. 4(3), pages 154-161.
    3. Arpan Kumar Kar & P. S. Varsha & Shivakami Rajan, 2023. "Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(4), pages 659-689, December.
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