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Older adults’ parasocial interaction formation process in the context of travel websites: The moderating role of parent-child geographic proximity

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  • Kim, Insin
  • Kim, Joonhyeong Joseph

Abstract

This study aims to identify the effects of age identity and innovativeness on parasocial interaction (PSI), and the moderating effect of parent-children proximity between age identity and PSI, and to examine the causal relationships between PSI, well-being and word-of-mouth (WOM). A sample of 271 U.S. residents aged 50 and older were recruited through an online survey company. The conceptual model was developed and tested using the structural equation modeling (SEM) technique. The results found that psychological and physical age have positive effects on PSI, whereas social age has a negative one. Importantly, innovativeness had a negative impact on PSI regardless of the age identity. The psychological and social age induced PSI to a stronger extent when the children lived out of state. Finally, PSI was found to lead to well-being and WOM, whilst well-being itself had a positive effect on WOM. The managerial implications and future research directions are discussed.

Suggested Citation

  • Kim, Insin & Kim, Joonhyeong Joseph, 2017. "Older adults’ parasocial interaction formation process in the context of travel websites: The moderating role of parent-child geographic proximity," Tourism Management, Elsevier, vol. 63(C), pages 399-416.
    • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:399-416
    DOI: 10.1016/j.tourman.2017.07.012
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    Cited by:

    1. Sooyoung Choi & Young-joo Ahn & Insin Kim, 2020. "The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    2. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    3. Yahua Bi & Insin Kim, 2020. "Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites," Sustainability, MDPI, vol. 12(1), pages 1-15, January.
    4. Yuan Lee & Insin Kim, 2019. "A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 129-152, March.
    5. Joonhyeong Joseph Kim & Insin Kim, 2018. "Moral Imagination, Parasocial Brand Love, and Customer Citizenship Behavior: Travelers’ Relationship with Sponsoring Airline Brands in the United States," Sustainability, MDPI, vol. 10(12), pages 1-18, November.
    6. Taeyoung Cho & Taesoo Cho & Hao Zhang, 2021. "The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life," Sustainability, MDPI, vol. 13(4), pages 1-17, February.

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