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Go Long or Go Often: Influences on Binge Watching Frequency and Duration among College Students

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  • Kelly Merrill Jr.

    (School of Communication, The Ohio State University, Columbus, OH 43210, USA)

  • Bridget Rubenking

    (Nicholson School of Communication and Media, University of Central Florida, Orlando, FL 32816, USA)

Abstract

Binge watching, or serial viewing of a single program over an extended period of time, is a relatively new norm in television viewing that is becoming more popular than traditional appointment viewing. Previous research has explored various influences on binge watching; however, the current research is unique in exploring theoretically and empirically grounded predictors of both binge watching frequency and duration of binge watching sessions by means of a survey administered to college undergraduates ( N = 651). Data show that binge watching frequency and duration are predicted by two non-overlapping sets of variables. Binge watching frequency was predicted by low self-regulation, greater tendency to use binge watching as both a reward and a form of procrastination, and less regret; while binge watching duration was associated with being female and experiencing greater enjoyment while binging. Self-control did not predict either binge watching frequency or duration, suggesting that alternative theoretical models should be explored. Findings also suggest that scholars should reconceptualize binge watching by including both frequency and duration measures in future studies.

Suggested Citation

  • Kelly Merrill Jr. & Bridget Rubenking, 2019. "Go Long or Go Often: Influences on Binge Watching Frequency and Duration among College Students," Social Sciences, MDPI, vol. 8(1), pages 1-12, January.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:1:p:10-:d:195572
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    References listed on IDEAS

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    1. Zeelenberg, M., 1999. "The use of crying over spilled milk : A note on the rationality and functionality of regret," Other publications TiSEM 66ac04be-d1ee-4a0e-9e97-7, Tilburg University, School of Economics and Management.
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    Cited by:

    1. Matthew Pittman & Emil Steiner, 2019. "Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret," Social Sciences, MDPI, vol. 8(3), pages 1-14, March.
    2. Zainab Alimoradi & Elahe Jafari & Marc N. Potenza & Chung-Ying Lin & Chien-Yi Wu & Amir H. Pakpour, 2022. "Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis," IJERPH, MDPI, vol. 19(15), pages 1-24, August.
    3. Jolanta A. Starosta & Bernadetta Izydorczyk, 2020. "Understanding the Phenomenon of Binge-Watching—A Systematic Review," IJERPH, MDPI, vol. 17(12), pages 1-16, June.
    4. Gänßle, Sophia & Kunz-Kaltenhaeuser, Philipp, 2020. "What drives binge-watching? An economic theory and analysis of impact factors," Ilmenau Economics Discussion Papers 138, Ilmenau University of Technology, Institute of Economics.
    5. Christopher Clark & Brooke Conaway & Jessie Folk & Justin Roush, 2021. "Teaching Economics in Three Acts," Journal of Economics Teaching, Journal of Economics Teaching, vol. 5(3), pages 116-130, March.
    6. Giuseppe Forte & Francesca Favieri & Maria Casagrande & Renata Tambelli, 2023. "Personality and Behavioral Inhibition/Activation Systems in Behavioral Addiction: Analysis of Binge-Watching," IJERPH, MDPI, vol. 20(2), pages 1-9, January.

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