Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics
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- Thomas Davenport & Abhijit Guha & Dhruv Grewal & Timna Bressgott, 2020. "How artificial intelligence will change the future of marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 24-42, January.
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- Nuno Ligeiro & Ivo Dias & Ana Moreira, 2024. "Recruitment and Selection Process Using Artificial Intelligence: How Do Candidates React?," Administrative Sciences, MDPI, vol. 14(7), pages 1-17, July.
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Keywords
artificial intelligence; trust; motivators for trust; AI perceptions; societal trust in AI; distrust; AI impact;All these keywords.
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