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The Impact of Instrumental Stakeholder Management on Blockchain Technology Adoption Behavior in Agri-Food Supply Chains

Author

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  • Michael Paul Kramer

    (Institute for Wine and Beverage Economics, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Linda Bitsch

    (Institute for Wine and Beverage Economics, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Jon H. Hanf

    (Institute for Wine and Beverage Economics, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

Abstract

Coffee is the second most important commodity in terms of global trade value, with its global market value exceeding $460 billion in 2020. Its supply networks, which encompass multiple stakeholders, are complex and nontransparent. Blockchain is a trust technology, and some coffee firms have embraced this technology to provide trust attributes to consumers while making their supply chain more transparent. For businesses to gain the expected productivity advantages, a technology must be adopted and used. As theoretical and empirical research on blockchain technology adoption is scarce, this article attempts to identify behavioral intentions of stakeholders in the supply network toward its adoption. Based on exploratory interviews, this article develops a blockchain technology adoption model based on factors relevant to individuals’ use behavior. The results provide evidence that a normative stakeholder management approach positively impacts use behavior. Managers can use the model to benchmark and improve their corporate social responsibility strategy to obtain better returns on blockchain investments. This study closes a research gap as, to the best of the authors’ knowledge, no research has been conducted so far on the impact of an instrumental stakeholder management approach on blockchain technology adoption behavior. Understanding how stakeholder management can compensate for the lack of consensus mechanisms in private and consortium blockchains, as well as understanding the factors influencing behavioral intentions toward the use of a technology, can provide for managerial guidance toward the development of an effective stakeholder management strategy, which eventually can result in a competitive advantage.

Suggested Citation

  • Michael Paul Kramer & Linda Bitsch & Jon H. Hanf, 2021. "The Impact of Instrumental Stakeholder Management on Blockchain Technology Adoption Behavior in Agri-Food Supply Chains," JRFM, MDPI, vol. 14(12), pages 1-20, December.
    • Handle: RePEc:gam:jjrfmx:v:14:y:2021:i:12:p:598-:d:700184
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Yogesh K. Dwivedi & Nripendra P. Rana & Anand Jeyaraj & Marc Clement & Michael D. Williams, 2019. "Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model," Information Systems Frontiers, Springer, vol. 21(3), pages 719-734, June.
    3. Michael Paul Kramer & Linda Bitsch & Jon Hanf, 2021. "Blockchain and Its Impacts on Agri-Food Supply Chain Network Management," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    4. Dutta, Pankaj & Choi, Tsan-Ming & Somani, Surabhi & Butala, Richa, 2020. "Blockchain technology in supply chain operations: Applications, challenges and research opportunities," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    5. Oliver Hart, 2017. "Incomplete Contracts and Control," American Economic Review, American Economic Association, vol. 107(7), pages 1731-1752, July.
    6. Hamed Taherdoost, 2018. "A review of technology acceptance and adoption models and theories," Post-Print hal-03741843, HAL.
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    Cited by:

    1. Ulpan Tokkozhina & Ana Lucia Martins & Joao C. Ferreira, 2023. "Multi-tier supply chain behavior with blockchain technology: evidence from a frozen fish supply chain," Operations Management Research, Springer, vol. 16(3), pages 1562-1576, September.
    2. Lovina Yogarajan & Mohammad Masukujjaman & Mohd Helmi Ali & Norlin Khalid & Lokhman Hakim Osman & Syed Shah Alam, 2023. "Exploring the Hype of Blockchain Adoption in Agri-Food Supply Chain: A Systematic Literature Review," Agriculture, MDPI, vol. 13(6), pages 1-24, May.
    3. Zhu, Qingyun & Bai, Chunguang & Sarkis, Joseph, 2022. "Blockchain technology and supply chains: The paradox of the atheoretical research discourse," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).

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