IDEAS home Printed from https://ideas.repec.org/a/ijb/journl/v20y2021i2p93-117.html
   My bibliography  Save this article

Acceptance of Ride-sharing in India:Empirical Evidence from the UTAUT Model

Author

Listed:
  • Shailesh Pandita

    (Research scholar, Shri Mata Vaishno Devi University (SMVDU), Katra-182320, J&K, India)

  • Surabhi Koul

    (Assistant Professor, School of Business Management, NMIMS University, Navi Mumbai, India)

  • Hari Govind Mishra

    (Associate professor Shri Mata Vaishno Devi University (SMVDU), Katra-182320, J&K)

Abstract

Since the inception of the term "sharing economy," it remains in a contested realm but contributes to the incarnation of neoliberalism, especially in the developed nations. In the Indian economic scenario, this domain is still in its nascent phase, and this paper targets to investigate the adoption of ride-sharing services in India by applying the unified theory of acceptance and use of technology (UTAUT) model developed by Venkatesh et al. 2003. Adopting a survey-based research design; this quantitative research investigates the behavioral intention of the Indian customers towards ride-sharing services. A total of 287 respondents from northern India participated in the research, and Structural equation modeling (SEM) validates the conceptual framework. The study highlights the significant positive relationship between the "performance expectancy", "effort expectancy", "social influence", "facilitating conditions" and "behavioral intentions", with the "social influence" as the most influential determinant amongst all other variables.

Suggested Citation

  • Shailesh Pandita & Surabhi Koul & Hari Govind Mishra, 2021. "Acceptance of Ride-sharing in India:Empirical Evidence from the UTAUT Model," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 93-117, September.
    • Handle: RePEc:ijb:journl:v:20:y:2021:i:2:p:93-117
    as

    Download full text from publisher

    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.20-2/pdf/vol_20-2-1.pdf
    Download Restriction: no
    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.20-2/abstract/01.html
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anshul Malik & S. Suresh & Swati Sharma, 2019. "An empirical study of factors influencing consumers' attitude towards adoption of wallet apps," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 12(4), pages 426-442.
    2. Pooja Goel & Piali Haldar, 2020. "Shared ride-hailing service in India: an analysis of consumers' intention to adopt," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 12(3), pages 336-353.
    3. Patricio Ramírez-Correa & Elizabeth E. Grandón & Jorge Alfaro-Pérez & Giselle Painén-Aravena, 2019. "Personality Types as Moderators of the Acceptance of Information Technologies in Organizations: A Multi-Group Analysis in PLS-SEM," Sustainability, MDPI, vol. 11(14), pages 1-15, July.
    4. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    5. Davidson, Alexander & Habibi, Mohammad Reza & Laroche, Michel, 2018. "Materialism and the sharing economy: A cross-cultural study of American and Indian consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 364-372.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Yogesh K. Dwivedi & Nripendra P. Rana & Anand Jeyaraj & Marc Clement & Michael D. Williams, 2019. "Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model," Information Systems Frontiers, Springer, vol. 21(3), pages 719-734, June.
    8. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    9. James A. Fitzsimmons, 1985. "Consumer Participation and Productivity in Service Operations," Interfaces, INFORMS, vol. 15(3), pages 60-67, June.
    10. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    11. Gerald Friedman, 2014. "Workers without employers: shadow corporations and the rise of the gig economy," Review of Keynesian Economics, Edward Elgar Publishing, vol. 2(2), pages 171-188, April.
    12. Kathan, Wolfgang & Matzler, Kurt & Veider, Viktoria, 2016. "The sharing economy: Your business model's friend or foe?," Business Horizons, Elsevier, vol. 59(6), pages 663-672.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    2. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    3. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    4. Mehmet S. Güçlü & Oya Erdil & Hakan Kitapçı & Erkut Altındağ, 2023. "How Consumer Motivations to Participate in Sharing Economy Differ Across Developed and Developing Countries: A Comparative Study of Türkiye and Canada," SAGE Open, , vol. 13(2), pages 21582440231, May.
    5. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    6. Kyung-Tae Lee, 2022. "How Are Material Values and Voluntary Simplicity Lifestyle Related to Attitudes and Intentions toward Commercial Sharing during the COVID-19 Pandemic? Evidence from Japan," Sustainability, MDPI, vol. 14(13), pages 1-14, June.
    7. Cabral, Natália Gomes Cavalcante & Gohr, Cláudia Fabiana, 2023. "Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    8. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    9. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    10. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    11. Myriam Ertz & Jonathan Deschênes & Emine Sarigöllü, 2021. "From User to Provider: Switching Over in the Collaborative Economy," Sustainability, MDPI, vol. 13(10), pages 1-21, May.
    12. Činjarević Merima & Kožo Amra & Berberović Denis, 2019. "Sharing is Caring, and Millennials Do Care: Collaborative Consumption through the Eyes of Internet Generation," South East European Journal of Economics and Business, Sciendo, vol. 14(1), pages 49-60, June.
    13. Daniel Roos & Rüdiger Hahn, 2019. "Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms," Journal of Business Ethics, Springer, vol. 158(3), pages 679-697, September.
    14. Lindblom, Arto & Lindblom, Taru & Wechtler, Heidi, 2018. "Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 244-252.
    15. Meisam Ranjbari & Gustavo Morales-Alonso & Ruth Carrasco-Gallego, 2018. "Conceptualizing the Sharing Economy through Presenting a Comprehensive Framework," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    16. Francesca De Canio & Davide Pellegrini & Elisa Martinelli, 2018. "Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 19-38.
    17. Akbar, Payam & Hoffmann, Stefan, 2020. "Creating value in product service systems through sharing," Journal of Business Research, Elsevier, vol. 121(C), pages 495-505.
    18. Banu Demirel & Ayça Kübra Hızarcı Payne, 2018. "Social Innovation Adoption Behavior: The Case of Zumbara," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-19, April.
    19. Ni, Shaowen, 2021. "Collaborative consumption in China: An empirical investigation of its antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    20. Tünde Zita Kovács & Forest David & Adrián Nagy & István Szűcs & András Nábrádi, 2021. "An Analysis of the Demand-Side, Platform-Based Collaborative Economy: Creation of a Clear Classification Taxonomy," Sustainability, MDPI, vol. 13(5), pages 1-20, March.

    More about this item

    Keywords

    Sharing Economy; Ride-Sharing; UTAUT; Technology Adoption; Behavioral Intention;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:20:y:2021:i:2:p:93-117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Szu-Hsien Ho (email available below). General contact details of provider: https://edirc.repec.org/data/cbfcutw.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.