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Comparison of crowdsourcing platforms from social-psychological and motivational perspectives

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  • Tuba Bakici

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

The increasing need to compete in innovation and the prevalence of IT in social and economic interactions have led to greater globalization in innovation sourcing, particularly through online crowdsourcing platforms. Crowdsourcing platform participation, a phenomenon inadequately covered, is an instance of providing an innovative solution or idea intertwined with personal and social factors that interact to result in a behavior. A better understanding of the impact of social factors and participants' hedonic, utilitarian, and social motivationscan guide the design and management of these crowdsourcing platforms to foster sustained engagement. This study considered the competitive and social nature of these platforms and analyzed participation intentions from a novel standpoint—a combination of motivational and socio-cognitive perspectives and their relationships within two different types of crowdsourcing platforms: Atizo's third-party-hosted community and Nokia's brandhosted IdeasProject community. A comparison of these two types of crowdsourcing platforms for the same activity of ideation at an individual level revealed differences in behavior determinants based on the platform host type, domain specificity, and mechanisms supporting different motives and social factors.

Suggested Citation

  • Tuba Bakici, 2020. "Comparison of crowdsourcing platforms from social-psychological and motivational perspectives," Post-Print hal-02966992, HAL.
    • Handle: RePEc:hal:journl:hal-02966992
    DOI: 10.1016/j.ijinfomgt.2020.102121
    Note: View the original document on HAL open archive server: https://rennes-sb.hal.science/hal-02966992
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    1. Skare, Marinko & Gavurova, Beata & Polishchuk, Volodymyr, 2023. "A decision-making support model for financing start-up projects by venture capital funds on a crowdfunding platform," Journal of Business Research, Elsevier, vol. 158(C).
    2. Patel, Chirag & Ahmad Husairi, Mariyani & Haon, Christophe & Oberoi, Poonam, 2023. "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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