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Safety Behaviors to Reduce Risk of Using Chemical Household Products: An Application of the Risk Perception Attitude Framework

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  • Minjung Lee

    (Department of Public Health Science, Graduate School of Public Health, Seoul National University, Seoul 08826, Korea)

  • Myoungsoon You

    (Department of Public Health Science, Graduate School of Public Health, Seoul National University, Seoul 08826, Korea
    Institute of Health and Environment, Seoul National University, Seoul 08826, Korea)

Abstract

Various chemical household products (CHPs) can make life more convenient; however, CHP users have higher rates of chemical exposure and are faced with the risk of accidents associated with using these products. Safe use of CHPs requires that individuals perform safety-related behaviors such as reading and following CHP risk information. As such, it may be worthwhile to apply the Risk Recognition Attitude (RPA) framework to classify groups of CHP users and investigate whether there is a difference in the safety behaviors between them. Therefore, the objectives of this study are to (a) examine social determinants of each group in the RPA framework, (b) identify different policies that would be effective for each group, and (c) provide evidence to inform the development of effective policies and risk communication strategies that encourage safety behaviors. The study included 1537 subjects and used an ANOVA with a post-hoc Tukey test to examine practices of the four groups in terms of two safety behaviors. A multinomial logistic regression was performed to identify factors that influence the classification of the group types. The results confirmed that safety behaviors associated with using CHPs differed according to weak levels of efficacy beliefs. Two groups of particular concern for low rates of safety behaviors were those with lower education and income levels. Recommendations include (a) customized safety policies and risk communications based on RPA characteristics, (b) distinctive messaging for different groups, (c) policy support for vulnerable populations, and (d) implementing ‘user-centered’ rather than ‘substance-centered’ policies and communications for the public.

Suggested Citation

  • Minjung Lee & Myoungsoon You, 2020. "Safety Behaviors to Reduce Risk of Using Chemical Household Products: An Application of the Risk Perception Attitude Framework," IJERPH, MDPI, vol. 17(5), pages 1-14, February.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:5:p:1528-:d:325759
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    References listed on IDEAS

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    1. Seol-A Kwon & Hyun-Jung Yoo & Eugene Song, 2020. "Korean Consumers’ Recognition of Risks Depending on the Provision of Safety Information for Chemical Products," IJERPH, MDPI, vol. 17(4), pages 1-12, February.
    2. Pechmann, Cornelia & Stewart, David W, 1990. "The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 180-191, September.
    3. Magat, Wesley A & Viscusi, W Kip & Huber, Joel, 1988. "Consumer Processing of Hazard Warning Information," Journal of Risk and Uncertainty, Springer, vol. 1(2), pages 201-232, June.
    4. Farzana Sathar & Mohamed Aqiel Dalvie & Hanna-Andrea Rother, 2016. "Review of the Literature on Determinants of Chemical Hazard Information Recall among Workers and Consumers," IJERPH, MDPI, vol. 13(6), pages 1-10, May.
    5. James Morgan & John Reidy & Tahira Probst, 2019. "Age Group Differences in Household Accident Risk Perceptions and Intentions to Reduce Hazards," IJERPH, MDPI, vol. 16(12), pages 1-19, June.
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    1. Minjung Lee & Myoungsoon You, 2020. "Psychological and Behavioral Responses in South Korea During the Early Stages of Coronavirus Disease 2019 (COVID-19)," IJERPH, MDPI, vol. 17(9), pages 1-14, April.

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