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Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis

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  • Miniard, Paul W.
  • Rose, Randall L.
  • Manning, Kenneth C.
  • Barone, Michael J.

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  • Miniard, Paul W. & Rose, Randall L. & Manning, Kenneth C. & Barone, Michael J., 1998. "Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis," Journal of Business Research, Elsevier, vol. 41(2), pages 137-143, February.
    • Handle: RePEc:eee:jbrese:v:41:y:1998:i:2:p:137-143
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    References listed on IDEAS

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    1. Pechmann, Cornelia & Stewart, David W, 1990. "The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 180-191, September.
    2. Teas, R Kenneth & Wong, John K, 1992. "Item Context and the Stability of Entity-Based and Attribute-Based Multiattribute Scaling Methods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 536-545, March.
    3. Moore, Danny L & Hausknecht, Douglas & Thamodaran, Kanchana, 1986. "Time Compression, Response Opportunity, and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 85-99, June.
    4. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    5. Hastak, Manoj & Olson, Jerry C, 1989. "Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 444-456, March.
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    Cited by:

    1. O'Donoghue, Amie C. & Williams, Pamela A. & Sullivan, Helen W. & Boudewyns, Vanessa & Squire, Claudia & Willoughby, Jessica Fitts, 2014. "Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall," Social Science & Medicine, Elsevier, vol. 120(C), pages 1-11.
    2. Jeon, Jung Ok & Beatty, Sharon E., 2002. "Comparative advertising effectiveness in different national cultures," Journal of Business Research, Elsevier, vol. 55(11), pages 907-913, November.

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