IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i19p7019-d419698.html
   My bibliography  Save this article

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Author

Listed:
  • Luis Javier Cabeza-Ramírez

    (Faculty of Law, Business and Economic Sciences, University of Córdoba, Puerta Nueva s/n, 14071 Córdoba, Spain)

  • Sandra M. Sánchez-Cañizares

    (Faculty of Law, Business and Economic Sciences, University of Córdoba, Puerta Nueva s/n, 14071 Córdoba, Spain)

  • Fernando J. Fuentes-García

    (Faculty of Law, Business and Economic Sciences, University of Córdoba, Puerta Nueva s/n, 14071 Córdoba, Spain)

Abstract

A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms. Based on the uses and gratifications theory, this paper aims to analyse how three basic motivations are related to the use of video game streaming platforms. Furthermore, it examines the moderating effects that significant variables, such as the audience member’s age, sex or self-perception of level as a player may exert on this relationship. The results reveal that the three types of motivations are positively associated with use of the platform, although notable differences appear, with informational motivations outweighing entertainment and social motivations. At the same time, no moderating effects on the results of the proposed model were found for the heterogeneity stemming from sex and age. Conversely, the influence of informational motivations on the use of these platforms is moderated by the self-perception of level as a player.

Suggested Citation

  • Luis Javier Cabeza-Ramírez & Sandra M. Sánchez-Cañizares & Fernando J. Fuentes-García, 2020. "Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player," IJERPH, MDPI, vol. 17(19), pages 1-20, September.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:19:p:7019-:d:419698
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/19/7019/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/19/7019/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Han Soo Kim & Minjung Kim, 2020. "Viewing sports online together? Psychological consequences on social live streaming service usage," Sport Management Review, Taylor & Francis Journals, vol. 23(5), pages 869-882, December.
    2. Kim, Han Soo & Kim, Minjung, 2020. "Viewing sports online together? Psychological consequences on social live streaming service usage," Sport Management Review, Elsevier, vol. 23(5), pages 869-882.
    3. Yi Li & Chongli Wang & Jing Liu, 2020. "A Systematic Review of Literature on User Behavior in Video Game Live Streaming," IJERPH, MDPI, vol. 17(9), pages 1-21, May.
    4. Lucia Monacis & Mark D. Griffiths & Pierpaolo Limone & Maria Sinatra & Rocco Servidio, 2020. "Selfitis Behavior: Assessing the Italian Version of the Selfitis Behavior Scale and Its Mediating Role in the Relationship of Dark Traits with Social Media Addiction," IJERPH, MDPI, vol. 17(16), pages 1-17, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luis Javier Cabeza-Ramírez & Fernando J. Fuentes-García & Guzmán A. Muñoz-Fernandez, 2021. "Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends," IJERPH, MDPI, vol. 18(6), pages 1-27, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haoyu Liu & Kim Hua Tan & Xianfeng Wu, 2023. "Who’s watching? Classifying sports viewers on social live streaming services," Annals of Operations Research, Springer, vol. 325(1), pages 743-765, June.
    2. Qian, Tyreal Yizhou & Seifried, Chad, 2023. "Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status," Journal of Business Research, Elsevier, vol. 162(C).
    3. Kai Guo & Zhigang Wang & Lei Zhang & Chenya Li, 2023. "Self-Transcendence Values Influence Meaningful Sports Consumption Behavior: The Chain Mediator of Team Identification and Eudaimonic Motivation," Sustainability, MDPI, vol. 15(14), pages 1-30, July.
    4. Ran Pan & Juan Feng & Zhenling Zhao, 2022. "Fly with the wings of live‐stream selling—Channel strategies with/without switching demand," Production and Operations Management, Production and Operations Management Society, vol. 31(9), pages 3387-3399, September.
    5. Meng, Lu (Monroe) & Duan, Shen & Zhao, Yijun & Lü, Kevin & Chen, Siyun, 2021. "The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Yueh-Tung Hua & Kun-Yu Liu & Hsien-Che Huang & Ian D. Rotherham & Shang-Chun Ma, 2023. "Testing Variation in Esports Spectators’ Motivations in Relation to Consumption Behaviour," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    7. Zheng, Shiyong & Chen, Jiada & Liao, Junyun & Hu, Hsin-Li, 2023. "What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    8. Liu, Haoyu & Tan, Kim Hua & Pawar, Kulwant, 2022. "Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction," Journal of Business Research, Elsevier, vol. 144(C), pages 599-613.
    9. Aubrey M. Stewart & Nicholas A. Wright, 2024. "Remote Viewership of International Sporting Events and Crime: Evidence From Jamaica," Journal of Sports Economics, , vol. 25(5), pages 610-633, June.
    10. Haoyu Liu & Kim Hua Tan & Ajay Kumar & Sanjay Kumar Singh & Leanne Chung, 2024. "Value Co-creation in Sports Live Streaming Platforms : A Microfoundations Perspective," Post-Print hal-04325652, HAL.
    11. Dong-Hyun Choi & Young-Su Jung, 2022. "Temperament, Character and Cognitive Emotional Regulation in the Latent Profile Classification of Smartphone Addiction in University Students," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    12. Norsyazwani Mohd Ramli & Syukrina Alini Mat Ali & Noorain Mohamad Yunus & Sri Fatiany Abdul Kader Jailani & Nor Diyana Mohammed Shobri, 2024. "Exploring the Phenomenon of Selfie-Posting Behavior among Social Media Users," Information Management and Business Review, AMH International, vol. 16(1), pages 94-105.
    13. Luis Javier Cabeza-Ramírez & Fernando J. Fuentes-García & Guzmán A. Muñoz-Fernandez, 2021. "Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends," IJERPH, MDPI, vol. 18(6), pages 1-27, March.
    14. Jinglei Huang & Danxia Xie & Zhihao Xu, 2024. "Sequential innovation and contribution distribution: measurement from game live-streaming industry," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    15. Jinghao Chen & Qianxi Liu & Xiaoyan Liu & Youfeng Wang & Huizi Nie & Xiankun Xie, 2023. "Exploring the Functioning of Online Self-Organizations during Public Health Emergencies: Patterns and Mechanism," IJERPH, MDPI, vol. 20(5), pages 1-22, February.
    16. Chao Gu & Lie Zhang & Yingjie Zeng, 2024. "How to Promote the Adoption of Electric Robotaxis: Understanding the Moderating Role of Inclusive Design on Interactive Features," Sustainability, MDPI, vol. 16(20), pages 1-20, October.
    17. Xiaojun Mai & Fauziah Sheikh Ahmad & Jiayi Xu, 2023. "A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape," SAGE Open, , vol. 13(4), pages 21582440231, December.
    18. Ana Ruiz-Fernández & Miriam Junco-Guerrero & David Cantón-Cortés, 2021. "Exploring the Mediating Effect of Psychological Engagement on the Relationship between Child-to-Parent Violence and Violent Video Games," IJERPH, MDPI, vol. 18(6), pages 1-15, March.
    19. Rocco Servidio & Mark D. Griffiths & Zsolt Demetrovics, 2021. "Dark Triad of Personality and Problematic Smartphone Use: A Preliminary Study on the Mediating Role of Fear of Missing Out," IJERPH, MDPI, vol. 18(16), pages 1-9, August.
    20. Hsien-Yuan Lane & Chin-Jui Chang & Chieh-Liang Huang & Yun-Hsuan Chang, 2021. "An Investigation into Smartphone Addiction with Personality and Sleep Quality among University Students," IJERPH, MDPI, vol. 18(14), pages 1-14, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:19:p:7019-:d:419698. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.