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Viewing sports online together? Psychological consequences on social live streaming service usage

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  • Kim, Han Soo
  • Kim, Minjung

Abstract

Social live streaming services (SLSSs) have recently been introduced as a new type of synchronous social networking services for sport fans. Given the popularity of these innovations, the authors examined how the use of SLSSs can augment users’ social well-being and mitigate loneliness through the mechanisms of team identification, flow experiences, and satisfaction with SLSSs. To this end, the researchers collected data from 231 SLSS users who watched sport events over the SLSS platforms during the past 12 months. Results indicated that four types of gratification expectations positively influenced the users’ flow states. Among highly identified users with their preferred teams, affective gratification exerted the greater impact on the flow, predicting satisfaction with SLSSs. Such satisfaction enabled the users to enhance their social well-being and ease their feelings of loneliness. This study provides empirical evidence and new insights that elevate our understanding of SLSSs for sports content.

Suggested Citation

  • Kim, Han Soo & Kim, Minjung, 2020. "Viewing sports online together? Psychological consequences on social live streaming service usage," Sport Management Review, Elsevier, vol. 23(5), pages 869-882.
    • Handle: RePEc:eee:spomar:v:23:y:2020:i:5:p:869-882
    DOI: 10.1016/j.smr.2019.12.007
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    References listed on IDEAS

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    Cited by:

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    3. Liu, Haoyu & Tan, Kim Hua & Pawar, Kulwant, 2022. "Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction," Journal of Business Research, Elsevier, vol. 144(C), pages 599-613.
    4. Zheng, Shiyong & Chen, Jiada & Liao, Junyun & Hu, Hsin-Li, 2023. "What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    5. Meng, Lu (Monroe) & Duan, Shen & Zhao, Yijun & Lü, Kevin & Chen, Siyun, 2021. "The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Luis Javier Cabeza-Ramírez & Sandra M. Sánchez-Cañizares & Fernando J. Fuentes-García, 2020. "Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player," IJERPH, MDPI, vol. 17(19), pages 1-20, September.
    7. Kai Guo & Zhigang Wang & Lei Zhang & Chenya Li, 2023. "Self-Transcendence Values Influence Meaningful Sports Consumption Behavior: The Chain Mediator of Team Identification and Eudaimonic Motivation," Sustainability, MDPI, vol. 15(14), pages 1-30, July.
    8. Yueh-Tung Hua & Kun-Yu Liu & Hsien-Che Huang & Ian D. Rotherham & Shang-Chun Ma, 2023. "Testing Variation in Esports Spectators’ Motivations in Relation to Consumption Behaviour," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    9. Haoyu Liu & Kim Hua Tan & Xianfeng Wu, 2023. "Who’s watching? Classifying sports viewers on social live streaming services," Annals of Operations Research, Springer, vol. 325(1), pages 743-765, June.

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