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Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature

Author

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  • Cheng-Wen Lee
  • Romi Ilham
  • Yuan-Chao Chi

Abstract

Online mobile gaming in Indonesia is growing rapidly, driving purchase intention towards premium features such as virtual items and exclusive in-game access. This study aims to analyse online mobile game addiction on mobile app feature purchase intention. This type of research uses a quantitative approach, with 426 respondents through an online survey and analysed using Partial least squares structural equation modeling (PLS-SEM). The results indicate that addiction has a significant impact on loyalty and purchase intention, while loyalty has no impact on purchase intention, as well as satisfaction on loyalty, and addiction weakens the relationship between satisfaction and loyalty. This study makes an important contribution to understanding the dynamics of online game addiction, player loyalty, and purchase intention of app features in the context of the mobile game market in Indonesia. Â JEL classification numbers: M31, D91, L86, C83.

Suggested Citation

  • Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025. "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(2), pages 1-3.
    • Handle: RePEc:spt:admaec:v:15:y:2025:i:2:f:15_2_3
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    References listed on IDEAS

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    2. Yi Li & Chongli Wang & Jing Liu, 2020. "A Systematic Review of Literature on User Behavior in Video Game Live Streaming," IJERPH, MDPI, vol. 17(9), pages 1-21, May.
    3. Shaohua Huo & Wan Anita Wan Abas & Moniza Waheed, 2024. "Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review," Studies in Media and Communication, Redfame publishing, vol. 12(1), pages 254-267, March.
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    More about this item

    Keywords

    Online-mobile games; Addiction; Loyalty; Satisfaction; Purchase intention.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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