Value Co-creation in Sports Live Streaming Platforms : A Microfoundations Perspective
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DOI: 10.1109/TEM.2022.3204451
Note: View the original document on HAL open archive server: https://hal.science/hal-04325652v1
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References listed on IDEAS
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- Liu, Haoyu & Chung, Leanne & Tan, Kim Hua & Peng, Bo, 2024. "I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform," Journal of Business Research, Elsevier, vol. 170(C).
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More about this item
Keywords
service-dominant logic; microfoundations of value co-creation; sports live stream platforms; competitive advantages; sports viewing behaviour;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-PAY-2024-01-22 (Payment Systems and Financial Technology)
- NEP-SBM-2024-01-22 (Small Business Management)
- NEP-SPO-2024-01-22 (Sports and Economics)
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