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A Systematic Review of Literature on User Behavior in Video Game Live Streaming

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  • Yi Li

    (School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China)

  • Chongli Wang

    (School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China)

  • Jing Liu

    (Information and Library Center, Chongqing Medical and Pharmaceutical College, Chongqing 401331, China)

Abstract

Video game live streaming is a kind of real-time video social media that integrates traditional broadcasting and online gaming. With the rapid popularity of video game live streaming in the past decade, researchers have started to investigate the relationship between the use of video game live streaming and various psychological variables. In order to fully understand the factors that affected user participation (streamers and audiences) in video game live streaming and provide a reference to the mental health issues of Internet addiction, this paper summarizes the relevant literature on user behavior in video game live streaming. First, we comprehensively searched literature in six social science databases and thus obtained 24 papers that meet our inclusion criteria. Second, the above literature was presented in table form for classification and we found that the effect factors of user behavior in video game live streaming mainly include user demands and platform impact. Based on Use and Satisfaction theory, this paper reviewed the following four aspects: streamer demand, audience demand, interaction behavior and platform impact, then a relevant theoretical framework was constructed. Finally, this paper looks forward to possible future research topics based on the research platform, research data and research content and so on, hoping to provide a foundation and new ideas for future research.

Suggested Citation

  • Yi Li & Chongli Wang & Jing Liu, 2020. "A Systematic Review of Literature on User Behavior in Video Game Live Streaming," IJERPH, MDPI, vol. 17(9), pages 1-21, May.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:9:p:3328-:d:356435
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    References listed on IDEAS

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    1. Mengdi Wang & Dong Li, 2020. "What motivates audience comments on live streaming platforms?," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-12, April.
    2. Alessandro Liberati & Douglas G Altman & Jennifer Tetzlaff & Cynthia Mulrow & Peter C Gøtzsche & John P A Ioannidis & Mike Clarke & P J Devereaux & Jos Kleijnen & David Moher, 2009. "The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-28, July.
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    1. Xiaojun Mai & Fauziah Sheikh Ahmad & Jiayi Xu, 2023. "A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Luis Javier Cabeza-Ramírez & Fernando J. Fuentes-García & Guzmán A. Muñoz-Fernandez, 2021. "Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends," IJERPH, MDPI, vol. 18(6), pages 1-27, March.
    3. Chao Gu & Lie Zhang & Yingjie Zeng, 2024. "How to Promote the Adoption of Electric Robotaxis: Understanding the Moderating Role of Inclusive Design on Interactive Features," Sustainability, MDPI, vol. 16(20), pages 1-20, October.
    4. Jinglei Huang & Danxia Xie & Zhihao Xu, 2024. "Sequential innovation and contribution distribution: measurement from game live-streaming industry," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    5. Jinghao Chen & Qianxi Liu & Xiaoyan Liu & Youfeng Wang & Huizi Nie & Xiankun Xie, 2023. "Exploring the Functioning of Online Self-Organizations during Public Health Emergencies: Patterns and Mechanism," IJERPH, MDPI, vol. 20(5), pages 1-22, February.
    6. Zhang, Yundi & Zhang, Tingting & Yan, Xiangbin, 2024. "Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    7. Wenshan Guo & Ninghua Sun, 2022. "Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping," IJERPH, MDPI, vol. 19(20), pages 1-25, October.
    8. Ana Ruiz-Fernández & Miriam Junco-Guerrero & David Cantón-Cortés, 2021. "Exploring the Mediating Effect of Psychological Engagement on the Relationship between Child-to-Parent Violence and Violent Video Games," IJERPH, MDPI, vol. 18(6), pages 1-15, March.
    9. Luis Javier Cabeza-Ramírez & Sandra M. Sánchez-Cañizares & Fernando J. Fuentes-García, 2020. "Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player," IJERPH, MDPI, vol. 17(19), pages 1-20, September.
    10. Liu, Haoyu & Chung, Leanne & Tan, Kim Hua & Peng, Bo, 2024. "I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform," Journal of Business Research, Elsevier, vol. 170(C).

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