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Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis

Author

Listed:
  • Muhartini Salim

    (Faculty of Economic and Business, University of Bengkulu, Bengkulu 38371, Indonesia)

  • Ronal Aprianto

    (Faculty of Economics and Business, University of Bina Insan, Lubuklinggau 31629, Indonesia)

  • Syaiful Anwar Abu Bakar

    (Faculty of Economic and Business, University of Bengkulu, Bengkulu 38371, Indonesia)

  • Muhammad Rusdi

    (Faculty of Economic and Business, University of Bengkulu, Bengkulu 38371, Indonesia)

Abstract

Today, online Muslim clothing providers in Indonesia are faced with increasing competition in business openness. This condition requires online Muslim clothing providers to be more creative, innovative, effective and efficient by offering Muslim clothing products that are more valuable than competitors’. Therefore, a sophisticated and smart technology planning concept is needed for Muslim fashion consumers and to continue to achieve the benefits obtained by online Muslim clothing providers. This study aims to determine: (1) the influence of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (2) the influence of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (3) the influence of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (4) the effect of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, (5) the effect of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, and (6) the effect of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief. This study uses 1. independent variables, namely: attitudes, subjective norms, and perceived behavioral control. 2. The dependent variable is: Purchase intention. 3. The moderating variable is: religion. The data in this study are obtained from questionnaires distributed to 762 respondents. The method used is purposive sampling to all respondents who shopped online. The method is through the LISREL 8.7 program and t-test. These results indicate that the variables of attitude, subjective norm and perceived behavioral control influence the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis. They also find that the religious belief variable can moderate the variable of attitude towards the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis but not the subjective norm and perceived behavioral control variables.

Suggested Citation

  • Muhartini Salim & Ronal Aprianto & Syaiful Anwar Abu Bakar & Muhammad Rusdi, 2022. "Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis," Economies, MDPI, vol. 10(1), pages 1-22, January.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:1:p:19-:d:719817
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    References listed on IDEAS

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    1. Zaid Ahmad Ansari, 2014. "The Relationship between Religiosity and New Product Adoption among Muslim Consumers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 249-259.
    2. Bosnjak, Michael & Galesic, Mirta & Tuten, Tracy, 2007. "Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach," Journal of Business Research, Elsevier, vol. 60(6), pages 597-605, June.
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    Cited by:

    1. Yunia Dwie Nurcahyanie & Moses Laksono Singgih & Dyah Santhi Dewi, 2022. "Implementing Online Product Reviews and Muslim Fashion Innovation for Resilience during the New Normal in Indonesia," Sustainability, MDPI, vol. 14(4), pages 1-20, February.

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