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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres

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  • Mowen, John C.
  • Fang, Xiang
  • Scott, Kristin

Abstract

In two studies, we employed a hierarchical model of personality to examine the trait antecedents of gambling. The results revealed that a set of more abstract traits were predictive of a general gambling propensity, including materialism, body resource needs (negative), competitiveness, impulsiveness, sports fanmanship, superstition, and financial conservatism (negative). In Study 2, we controlled for the general gambling propensity and investigated the trait predictors of four gambling-related genres: online, lottery, sports gambling, and marketing sweepstakes/contests. We found that general gambling propensity predicted each genre. In addition, divergent patterns of more basic traits were predictive of the different gambling forms.

Suggested Citation

  • Mowen, John C. & Fang, Xiang & Scott, Kristin, 2009. "A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres," Journal of Business Research, Elsevier, vol. 62(12), pages 1262-1268, December.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:12:p:1262-1268
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    Cited by:

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    3. Coussement, Kristof & De Bock, Koen W., 2013. "Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning," Journal of Business Research, Elsevier, vol. 66(9), pages 1629-1636.
    4. June Buchanan & Yun Shen, 2021. "Gambling and marketing: a systematic literature review using HistCite," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(2), pages 2837-2851, June.
    5. Canina, Linda & Carvell, Steven A. & Ma, Qingzhong & Ukhov, Andrey D., 2013. "Business cycle and asset valuation in the gaming industry," Journal of Business Research, Elsevier, vol. 66(9), pages 1689-1695.
    6. Samppa Suoniemi & Lars Meyer-Waarden & Andreas Munzel & Alex Ricardo Zablah & Detmar Straub, 2020. "Big data and firm performance: The roles of market-directed capabilities and business strategy," Post-Print hal-02957479, HAL.

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