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Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception

Author

Listed:
  • Xingping Cao

    (Business and Tourism School, Sichuan Agricultural University, No. 288, Jianshe Road, Dujiangyan 611830, China)

  • Zeyuan Luo

    (Business and Tourism School, Sichuan Agricultural University, No. 288, Jianshe Road, Dujiangyan 611830, China)

  • Manli He

    (School of Economics and Management, Fuzhou University, No. 2, Wulongjiang North Avenue, Xue Yuan Road, University Town, Fuzhou 350108, China)

  • Yan Liu

    (Business and Tourism School, Sichuan Agricultural University, No. 288, Jianshe Road, Dujiangyan 611830, China)

  • Junlin Qiu

    (Business and Tourism School, Sichuan Agricultural University, No. 288, Jianshe Road, Dujiangyan 611830, China)

Abstract

Farmers are the heart of rural tourism destinations, and their land-responsibility behaviours affect sustainable development. In this study, four rural tourist sites in the suburbs of Chengdu were selected, and the structural equation model was used to analyse the influence of farmers’ self-identity on their land-responsibility behaviours intention under the condition of agricultural multifunction perception as a mediation variable. The results show that, in rural tourism destinations of suburban districts of China, farmers’ self-identity is an important variable that affects their land-responsibility behaviour intention. Agricultural economic function perception mediates the relationship between farmers’ self-identity and land-responsibility behaviour intention. Agricultural non-economic function perception positively affects their agricultural economic function perception.

Suggested Citation

  • Xingping Cao & Zeyuan Luo & Manli He & Yan Liu & Junlin Qiu, 2021. "Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception," Agriculture, MDPI, vol. 11(7), pages 1-14, July.
    • Handle: RePEc:gam:jagris:v:11:y:2021:i:7:p:649-:d:591699
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    References listed on IDEAS

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    Cited by:

    1. Haibo Ruan & Jun Chen & Chao Wang & Wendong Xu & Jiayi Tang, 2022. "Social Network, Sense of Responsibility, and Resident Participation in China’s Rural Environmental Governance," IJERPH, MDPI, vol. 19(11), pages 1-23, May.
    2. Na Li & Caixia Xue, 2022. "How Perceived Stress Affects Farmers’ Continual Adoption of Farmland Quality Improvement Practices," Agriculture, MDPI, vol. 12(6), pages 1-21, June.
    3. Adoración Mozas Moral & Domingo Fernández Uclés, 2022. "The Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization," Agriculture, MDPI, vol. 12(3), pages 1-3, March.

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