IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i16p8883-d610879.html
   My bibliography  Save this article

Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection

Author

Listed:
  • Zhijian Bai

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa 999078, Macau, China)

  • Yang Zhang

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa 999078, Macau, China)

Abstract

This study aimed to explore ski tourists’ willingness to pay for environmental protection for the sustainable development of a ski tourism destination as a valuable tourism market in China. The result of the structural model revealed that the integrative models of the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) have the most significant explanatory power. The ski tourists’ willingness to pay can be enhanced by volitional, nonvolitional and altruistic factors. Additionally, the moderating and mediating roles of perceived authenticity on the integrative model have also been confirmed. This study is the first to provide a conceptual framework merging the TPB and NAM in the domain of environmental protection behavior in the Chinese ski tourism field for sustainable tourism development.

Suggested Citation

  • Zhijian Bai & Yang Zhang, 2021. "Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8883-:d:610879
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/16/8883/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/16/8883/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kiatkawsin, Kiattipoom & Han, Heesup, 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory," Tourism Management, Elsevier, vol. 59(C), pages 76-88.
    2. Geoff Riddington & Colin Sinclair & Nicola Milne, 2000. "Modelling choice and switching behaviour between Scottish ski centres," Applied Economics, Taylor & Francis Journals, vol. 32(8), pages 1011-1018.
    3. Sebastian Bamberg & Guido Möser, 2007. "Why are work travel plans effective? Comparing conclusions from narrative and meta-analytical research synthesis," Transportation, Springer, vol. 34(6), pages 647-666, November.
    4. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    5. Jordan, Evan J. & Spencer, Daniel M. & Prayag, Girish, 2019. "Tourism impacts, emotions and stress," Annals of Tourism Research, Elsevier, vol. 75(C), pages 213-226.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Ali, Faizan & Kim, Woo Gon & Ryu, Kisang, 2016. "The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity," Tourism Management, Elsevier, vol. 57(C), pages 213-224.
    8. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    9. Schwartz, Thomas, 1977. "Collective Choice, Separation of Issues and Vote Trading," American Political Science Review, Cambridge University Press, vol. 71(3), pages 999-1010, September.
    10. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    2. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    3. Yuangang Zhang & Lijuan Wang, 2019. "Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    4. Yongxun Xu & Xuechao Wei & Shih-Chih Chen, 2019. "Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China," Sustainability, MDPI, vol. 11(13), pages 1-14, July.
    5. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani, 2023. "Citizens' support in social mission platforms: Unravelling configurations for participating in civic crowdfunding platforms," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    6. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
    7. Huajie Wang & Herong Gui & Chong Ren & Guijian Liu, 2021. "Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    8. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    9. Arne K. Albrecht & Gianfranco Walsh & Simon Brach & Dwayne D. Gremler & Erica Herpen, 2017. "The influence of service employees and other customers on customer unfriendliness: a social norms perspective," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 827-847, November.
    10. Qian, Lixian & Yin, Juelin & Huang, Youlin & Liang, Ya, 2023. "The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    11. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    12. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    13. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    14. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    15. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    16. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    17. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    18. Laura Helen Middermann, 2020. "Do Immigrant Entrepreneurs Have Natural Cognitive Advantages for International Entrepreneurial Activity?," Sustainability, MDPI, vol. 12(7), pages 1-13, April.
    19. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    20. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8883-:d:610879. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.