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Leveraging consumer’s behaviour to promote generic drugs in Italy

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  • Zerbini, Cristina
  • Luceri, Beatrice
  • Vergura, Donata Tania

Abstract

The aim of this study was to fill the lack of knowledge regarding a more grounded exploration of the consumer’s decision-making process in the context of generic drugs. In this perspective, a model, within the theoretical framework of the Theory of Planned Behaviour (TPB), for studying the consumers’ purchase intention of generic drugs was developed.

Suggested Citation

  • Zerbini, Cristina & Luceri, Beatrice & Vergura, Donata Tania, 2017. "Leveraging consumer’s behaviour to promote generic drugs in Italy," Health Policy, Elsevier, vol. 121(4), pages 397-406.
    • Handle: RePEc:eee:hepoli:v:121:y:2017:i:4:p:397-406
    DOI: 10.1016/j.healthpol.2017.01.008
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    Cited by:

    1. Nunes, Alexandre Morais & Ferreira, Diogo Cunha & de Matos, Andreia & Julião, Rui Miranda, 2020. "The Portuguese generic medicines market: What’s next?," Health Policy, Elsevier, vol. 124(4), pages 397-403.
    2. Xingping Cao & Zeyuan Luo & Manli He & Yan Liu & Junlin Qiu, 2021. "Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception," Agriculture, MDPI, vol. 11(7), pages 1-14, July.
    3. Berna Tuncay & Sergio Pagano & Mario De Santis & Pierpaolo Cavallo, 2020. "Prescribing Behavior of General Practitioners for Generic Drugs," IJERPH, MDPI, vol. 17(16), pages 1-13, August.

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