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Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities

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Listed:
  • Dru Montri

    (Michigan State University)

  • Kimberly Chung

    (Michigan State University)

  • Bridget Behe

    (Michigan State University)

Abstract

Farmers markets in low-income, urban areas (LIUA) struggle to establish and sustain themselves. Accordingly, farmer recruitment and retention remain a challenge. This paper examines the perspectives of farmers who have been recruited to participate in farmers markets located in LIUA. Taking an ethnographic approach, we seek to understand why farmers join, stay, and/or leave newly-developed farmers market in LIUA. In-depth interviews revealed different motivations for joining new LIUA markets and that these motivations were closely tied to farmers’ reasons for farming. We identified four categories of motivations: farming as (1) a primary livelihood strategy; (2) a new business opportunity; (3) recreation; (4) a social mission. Retention differed across these motivational categories. Farmers who joined LIUA farmers markets to support their livelihoods were the most likely to drop out of these markets. Farmers who used the farmers market to explore a new business opportunity were less likely to drop out and those who farmed for recreation or for a social mission were most loyal and did not drop out. The results indicate that understanding the motivations of farmers may be crucial to retaining farmers at LIUA farmers markets. They also indicate that farmers who are most suited to LIUA farmers markets may be currently overlooked by market managers who regularly target full-time livelihood vendors. These findings have implications for creating more stable farmers markets in LIUA.

Suggested Citation

  • Dru Montri & Kimberly Chung & Bridget Behe, 2021. "Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 1-14, February.
    • Handle: RePEc:spr:agrhuv:v:38:y:2021:i:1:d:10.1007_s10460-020-10144-3
    DOI: 10.1007/s10460-020-10144-3
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    Cited by:

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    3. Rosalia Filippini & Filippo Arfini & Lisa Baldi & Michele Donati, 2023. "Economic Impact of Short Food Supply Chains: A Case Study in Parma (Italy)," Sustainability, MDPI, vol. 15(15), pages 1-14, July.
    4. Richael Connolly & Joe Bogue & Lana Repar, 2022. "Farmers’ Markets as Resilient Alternative Market Structures in a Sustainable Global Food System: A Small Firm Growth Perspective," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    5. Dorceta E. Taylor & Lina M. Farias & Lia M. Kahan & Julia Talamo & Alison Surdoval & Ember D. McCoy & Socorro M. Daupan, 2022. "Understanding the challenges faced by Michigan’s family farmers: race/ethnicity and the impacts of a pandemic," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 1077-1096, September.

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