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Does Creativity Influence the Perception of Creative Identities?

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  • Michal Szostak

Abstract

Purpose: Creativity, being a crucial factor of today's society and economic development, is a widely requested feature of individuals and groups – in business organizations particularly. Companies can obtain the best professionals, assets, financing, and potentially the same high-quality resources they need to compete. Creativity is, in this case, one of the most valuable and much-desired features of an organization. The research deals with the perception of creative identities (a creator, artist, manager, entrepreneur, and leader) by individuals with creative and noncreative identities. Design/methodology/approach: Quantitive research (n = 160) among individuals with creative and noncreative identities; chi-square test of independence used; qualitative analysis of feature differences. Findings: There are no statistical differences in the perception of the creative identities of a creator, artist, manager, entrepreneur, and leader between individuals with creative and noncreative identities. The qualitative dissimilarities in the perception of the particular identities are not the same (although the differences are minor) and fluctuate in each identity; these differences are shown in detail and build links between this research results and the literature. The essential features of each investigated identity are correlated with the different creativity levels of individuals. Practical implications: The study in perception of the particular creative identities might have practical implications for managers and leaders of groups, and business organizations dominated or not by creative individuals. These differences are shown in detail, and links between this research results and the literature are built. Originality value: The outcomes of the study may be benefitted by: 1) Individuals for a) better understanding the diverse levels of personality, b) likeness of identity with the general perception of a particular role by creative and noncreative individuals; 2) Scientists exploring the similarities and variances between identity and its perception; 3) Managers desiring to understand the discrepancies in the perception of the explored identities by groups, organizations, and societies controlled by creative or noncreative individuals.

Suggested Citation

  • Michal Szostak, 2020. "Does Creativity Influence the Perception of Creative Identities?," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 312-333.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:4:p:312-333
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    Cited by:

    1. Michal Szostak, 2021. "Perception of Creative Identities by Leaders and Non-leaders: Consequences for Theory and Practice of Manage-ment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 211-232.

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    More about this item

    Keywords

    Creativity perception; creator's identity; artist's identity; manager's identity; entrepreneur's identity; leader's identity.;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J19 - Labor and Demographic Economics - - Demographic Economics - - - Other
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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