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Corporate engagement with non-governmental organizations in different institutional contexts--A case study of a forest products company

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  • Kourula, Arno

Abstract

This embedded single case study analyses a global forest products company's, Stora Enso's, engagement with non-governmental organizations (NGOs) globally and in five countries: home country, Finland, and in host countries Brazil, China, Poland and Russia. A model of international corporate responsibility is adapted to the NGO context and the concept of civil society distance is introduced. The study argues that the institutional context and especially the local NGO base have important implications on the strategies (sponsorship, dialogue or partnership), and engagement forms (nine different forms are identified) of business-NGO engagement. Propositions are developed on the link between company motives and engagement strategies as well as the effect of civil society distance on engagement strategies.

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  • Kourula, Arno, 2010. "Corporate engagement with non-governmental organizations in different institutional contexts--A case study of a forest products company," Journal of World Business, Elsevier, vol. 45(4), pages 395-404, October.
    • Handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:395-404
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    13. Weiwei Wu & Jian Shi & Yexin Liu, 2024. "The impact of corporate social responsibility in technological innovation on sustainable competitive performance," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    14. Arranz, Nieves & Arroyabe, Marta F. & Schumann, Martin, 2020. "The role of NPOs and international actors in the national innovation system: A network-based approach," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
    15. Gabor Harangozo & Gyula Zilahy, 2012. "Role of NGOs in the Corporate Greening Process," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    16. Susannah M. Davis & Dirk C. Moosmayer, 2014. "Greening the Field? How NGOs Are Shaping Corporate Social Responsibility in China," Journal of Current Chinese Affairs - China aktuell, Institute of Asian Studies, GIGA German Institute of Global and Area Studies, Hamburg, vol. 43(4), pages 75-110.
    17. George O. White & Orhun Guldiken & Thomas A. Hemphill & Wu He & Mehdi Sharifi Khoobdeh, 2016. "Trends in International Strategic Management Research From 2000 to 2013: Text Mining and Bibliometric Analyses," Management International Review, Springer, vol. 56(1), pages 35-65, February.
    18. Liu, Steven Y.H. & Napier, Elizabeth & Runfola, Andrea & Cavusgil, S. Tamer, 2020. "MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective," International Business Review, Elsevier, vol. 29(5).
    19. Ioannis Ziogas & Theodore Metaxas, 2021. "Corporate Social Responsibility in South Europe during the Financial Crisis and Its Relation to the Financial Performance of Greek Companies," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
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