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The effects of positive and negative information on consumers’ willingness to ride in a driverless vehicle

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  • Anania, Emily C.
  • Rice, Stephen
  • Walters, Nathan W.
  • Pierce, Matthew
  • Winter, Scott R.
  • Milner, Mattie N.

Abstract

As automation becomes more prevalent in the transportation industry, driverless vehicles are appearing more frequently in the news. However safe or efficient these vehicles are touted to be, media portrayal has the potential to dramatically affect consumer perceptions. Consumer perceptions will ultimately determine the success or failure of driverless vehicles, and potentially drive policy changes as driverless vehicles become more common.

Suggested Citation

  • Anania, Emily C. & Rice, Stephen & Walters, Nathan W. & Pierce, Matthew & Winter, Scott R. & Milner, Mattie N., 2018. "The effects of positive and negative information on consumers’ willingness to ride in a driverless vehicle," Transport Policy, Elsevier, vol. 72(C), pages 218-224.
    • Handle: RePEc:eee:trapol:v:72:y:2018:i:c:p:218-224
    DOI: 10.1016/j.tranpol.2018.04.002
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