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Experience conditioning in commuter modal choice modelling – Does it make a difference?

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  • Hensher, David A.
  • Ho, Chinh Q.

Abstract

This paper investigates the impact of decision maker’s experience on model elasticities and predicted market share, using data collected in Sydney on commuter mode choice. Usage frequency is used as a proxy for experience and two separate mode choice models are estimated – one with experience conditioning choice and one without. Key model outputs are compared and we find that differences in the value of travel time savings and model elasticities are very marked. This suggests that ignoring experience that one has with each alternative in their choice set may be a candidate source of error in travel demand forecasts. We develop a method to obtain the level of experience for use in application of choice models to increase their prediction power.

Suggested Citation

  • Hensher, David A. & Ho, Chinh Q., 2016. "Experience conditioning in commuter modal choice modelling – Does it make a difference?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 164-176.
    • Handle: RePEc:eee:transe:v:95:y:2016:i:c:p:164-176
    DOI: 10.1016/j.tre.2016.09.010
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    References listed on IDEAS

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    Cited by:

    1. Ho, Chinh Q. & Hensher, David A. & Mulley, Corinne & Wong, Yale Z., 2018. "Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 302-318.
    2. Punel, Aymeric & Stathopoulos, Amanda, 2017. "Modeling the acceptability of crowdsourced goods deliveries: Role of context and experience effects," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 105(C), pages 18-38.
    3. Balbontin, Camila & Hensher, David A. & Collins, Andrew T., 2017. "Integrating attribute non-attendance and value learning with risk attitudes and perceptual conditioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 97(C), pages 172-191.
    4. Ton, Danique & Bekhor, Shlomo & Cats, Oded & Duives, Dorine C. & Hoogendoorn-Lanser, Sascha & Hoogendoorn, Serge P., 2020. "The experienced mode choice set and its determinants: Commuting trips in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 744-758.
    5. Balbontin, Camila & Hensher, David A. & Collins, Andrew T., 2019. "How to better represent preferences in choice models: The contributions to preference heterogeneity attributable to the presence of process heterogeneity," Transportation Research Part B: Methodological, Elsevier, vol. 122(C), pages 218-248.
    6. Luo, Rachel & Fan, Yichun & Yang, Xin & Zhao, Jinhua & Zheng, Siqi, 2021. "The impact of social externality information on fostering sustainable travel mode choice: A behavioral experiment in Zhengzhou, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 127-145.
    7. David A. Hensher & Camila Balbontin & William H. Greene & Joffre Swait, 2021. "Experience as a conditioning effect on choice: Does it matter whether it is exogenous or endogenous?," Transportation, Springer, vol. 48(5), pages 2825-2855, October.
    8. Timmer, Sebastian & Bösehans, Gustav & Henkel, Sven, 2023. "Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    9. John Buckell & David A Hensher & Stephane Hess, 2021. "Kicking the habit is hard: A hybrid choice model investigation into the role of addiction in smoking behavior," Health Economics, John Wiley & Sons, Ltd., vol. 30(1), pages 3-19, January.
    10. Ho, Chinh Q. & Mulley, Corinne & Hensher, David A., 2020. "Public preferences for mobility as a service: Insights from stated preference surveys," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 70-90.
    11. Mulley, Corinne & Ho, Chinh & Balbontin, Camila & Hensher, David & Stevens, Larissa & Nelson, John D. & Wright, Steve, 2020. "Mobility as a service in community transport in Australia: Can it provide a sustainable future?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 107-122.
    12. Hensher, David A. & Ho, Chinh Q. & Liu, Wen, 2016. "How much is too much for tolled road users: Toll saturation and the implications for car commuting value of travel time savings?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 604-621.
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    14. Giancarlos Parady & Kay W. Axhausen, 2024. "Size matters: the use and misuse of statistical significance in discrete choice models in the transportation academic literature," Transportation, Springer, vol. 51(6), pages 2393-2425, December.

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