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Ordering effects and strategic response in discrete choice experiments

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  • Gabriela Scheufele

    (Crawford School of Public Policy, The Australian National University)

  • Jeff Bennett

    (Crawford School of Public Policy, The Australian National University)

Abstract

This study explores ordering effects and response strategies in repeated binary discrete choice experiments (DCE). Mechanism design theory and empirical evidence suggest that repeated choice tasks per respondent introduce strategic behavior. We find evidence that the order in which choice sets are presented to respondents may provide strategic opportunities that affect choice decisions (‘strategic response’). The findings propose that the ‘strategic response’ does not follow strong cost-minimization but other strategies such as weak cost-minimization or good deal/ bad deal heuristics. Evidence further suggests that participants, as they answer more choice questions, not only make more accurate choices (‘institutional learning’) but may also become increasingly aware of and learn to take advantage of the order in which choice sets are presented to them (‘strategic learning’).

Suggested Citation

  • Gabriela Scheufele & Jeff Bennett, 2010. "Ordering effects and strategic response in discrete choice experiments," Environmental Economics Research Hub Research Reports 1093, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
    • Handle: RePEc:een:eenhrr:1093
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    References listed on IDEAS

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    Cited by:

    1. McNair, Ben J. & Bennett, Jeff & Hensher, David A., 2011. "A comparison of responses to single and repeated discrete choice questions," Resource and Energy Economics, Elsevier, vol. 33(3), pages 554-571, September.
    2. Leong, Waiyan & Hensher, David A., 2012. "Embedding multiple heuristics into choice models: An exploratory analysis," Journal of choice modelling, Elsevier, vol. 5(3), pages 131-144.

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