IDEAS home Printed from https://ideas.repec.org/a/tho/journl/v25y2019n2p355-375.html
   My bibliography  Save this article

Determining behaviour intentions from the overall destination image and risk perception

Author

Listed:
  • Mohammad Shabib Khasawneh

    (Al-Balqa Aplllied University, Ajloun College Tourism Management Department Ajloun, Jordan)

  • Ashraf Mohammad Alfandi

    (Irbid National University, Department of Tourism Management Near Nuaima Bridge, 21110 Irbid Jordan)

Abstract

Purpose – This study aims to examine the impact of perceived risks and the overall destination image on tourists' behavioural intentions. Design/Methodology/Approach – A questionnaire was prepared drawing from the scales in literature, and it was applied in a form of a self-administered questionnaire on European tourists who visited Jordan in 2018. Multiple regression analyses were applied to test the hypotheses on a data set of 339 completed questionnaires. Findings – The findings identified that two dimensions of perceived risks (financial risk and performance risk) had significant impact on the overall destination image and on tourists' behavioural intentions, however, physical, time, and socio-psychological perceived risks were neither important to the tourists' revisit intention nor to the overall image. Research limitation/implications – The findings solely reflect the perceived risks, the overall image, and behavioural intentions of the European tourists who visited Jordan. The focus should be placed on reducing implemented taxes on the touristic services and products in order to make Jordan more price competitive. The research originality – This study establishes an empirical relation between risk dimensions, overall image, and tourists' behavioural intentions; therefore, the findings have implications on tourism industry, especially for the key players in the Jordanian tourism board. It also serves as a reference to destinations with similar risk background.

Suggested Citation

  • Mohammad Shabib Khasawneh & Ashraf Mohammad Alfandi, 2019. "Determining behaviour intentions from the overall destination image and risk perception," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(2), pages 355-375, December.
  • Handle: RePEc:tho:journl:v:25:y:2019:n:2:p:355-375
    DOI: https://doi.org/10.20867/thm.25.2.6
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/228420
    Download Restriction: no

    File URL: https://libkey.io/https://doi.org/10.20867/thm.25.2.6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mitchell, Vincent-Wayne & Davies, Fiona & Moutinho, Luiz & Vassos, Vassiliades, 1999. "Using Neural Networks to Understand Service Risk in the Holiday Product," Journal of Business Research, Elsevier, vol. 46(2), pages 167-180, October.
    2. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    3. Ketwadee Madden & Basri Rashid & Noor Azimin Zainol, 2016. "Beyond the motivation theory of destination image," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(2), pages 247-264, December.
    4. Osman El-Said & Heba Aziz, 2019. "Egypt’s competitiveness: empirical examination of the relationship between destination attributes, tourist satisfaction and behavioral intentions among hotel guests," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(1), pages 53-73, May.
    5. Fuchs, Galia & Reichel, Arie, 2011. "An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination," Tourism Management, Elsevier, vol. 32(2), pages 266-276.
    6. Fangnan Cui & Yaolong Liu & Yuanyuan Chang & Jin Duan & Jizu Li, 2016. "An overview of tourism risk perception," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 82(1), pages 643-658, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    2. Yanjing Gao & Lijun Chen, 2022. "Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    3. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    4. Enrique Marinao-Artigas & Karla Barajas-Portas, 2021. "A Cross-Destination Analysis of Country Image: A Key Factor of Tourism Marketing," Sustainability, MDPI, vol. 13(17), pages 1-20, August.
    5. Fidel Martínez-Roget & Emilia Vázquez Rozas & Eddy A. Castillo-Montesdeoca, 2020. "How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 291-310, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Md. Kamrul Hasan & Ahmed Rageh Ismail & MD. Faridul Islam, 2017. "Tourist risk perceptions and revisit intention: A critical review of literature," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1412874-141, January.
    2. Hajibaba, Homa & Gretzel, Ulrike & Leisch, Friedrich & Dolnicar, Sara, 2015. "Crisis-resistant tourists," Annals of Tourism Research, Elsevier, vol. 53(C), pages 46-60.
    3. Hao Zhang & Taeyoung Cho & Huanjiong Wang, 2019. "The Impact of a Terminal High Altitude Area Defense Incident on Tourism Risk Perception and Attitude Change of Chinese Tourists Traveling to South Korea," Sustainability, MDPI, vol. 12(1), pages 1-13, December.
    4. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    5. Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020. "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 59-63.
    6. You-Hai Lu & Peixue Liu & Xiaowan Zhang & Jun Zhang & Caiyun Shen, 2022. "Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective," SAGE Open, , vol. 12(4), pages 21582440221, December.
    7. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    8. Romina Alkier & Goran Perić & Sandra Dramićanin, 2022. "Travel Risk Perception in a Health Crisis Caused by the Covid-19 Virus: The Case of Serbia," Central European Business Review, Prague University of Economics and Business, vol. 2022(5), pages 85-107.
    9. Shefang Wang & Chaoru Lu & Chenhui Liu & Yue Zhou & Jun Bi & Xiaomei Zhao, 2020. "Understanding the Energy Consumption of Battery Electric Buses in Urban Public Transport Systems," Sustainability, MDPI, vol. 12(23), pages 1-12, November.
    10. Wolff, Katharina & Larsen, Svein & Øgaard, Torvald, 2019. "How to define and measure risk perceptions," Annals of Tourism Research, Elsevier, vol. 79(C).
    11. Yi-Wei Zhang & Jeong-Gil Choi & Armigon Ravshanovich Akhmedov, 2021. "The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    12. Adam, Issahaku, 2015. "Backpackers' risk perceptions and risk reduction strategies in Ghana," Tourism Management, Elsevier, vol. 49(C), pages 99-108.
    13. Li, Jianping & Feng, Yuyao & Li, Guowen & Sun, Xiaolei, 2020. "Tourism companies' risk exposures on text disclosure," Annals of Tourism Research, Elsevier, vol. 84(C).
    14. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    15. Olya, Hossein G.T. & Altinay, Levent, 2016. "Asymmetric modeling of intention to purchase tourism weather insurance and loyalty," Journal of Business Research, Elsevier, vol. 69(8), pages 2791-2800.
    16. José Antonio Donaire & Núria Galí & Raquel Camprubi, 2021. "Empty Summer: International Tourist Behavior in Spain during COVID-19," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    17. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    18. Cho, Sang-Hee & Ali, Faizan & Manhas, Parikshat Singh, 2018. "Examining the impact of risk perceptions on intentions to travel by air: A comparison of full -service carriers and low-cost carriers," Journal of Air Transport Management, Elsevier, vol. 71(C), pages 20-27.
    19. Wang, Fatima & Lopez, Carmen, 2020. "Does communicating safety matter?," Annals of Tourism Research, Elsevier, vol. 80(C).
    20. Dounia Sedra & Hicham El Bayed, 2022. "Branding the city: the case of Casablanca-Morocco," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 181-189, June.

    More about this item

    Keywords

    perceived risk; overall image; revisit intention; recommendation intention; European tourists; Jordan Journal: Tourism and Hospitality Management;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tho:journl:v:25:y:2019:n:2:p:355-375. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Montan (email available below). General contact details of provider: http://www.fthm.uniri.hr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.