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Leadership through service: An exploratory study of the leadership styles of tour leaders

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  • Wong, Jehn-Yih
  • Lee, Wen-Hwa

Abstract

The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour leaders are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. A tour leader’s style of leadership transforms a tourist visit from a tour into an experience and is a critical factor affecting a tourist’s satisfaction with their tour. This study identifies the various different styles of tour leadership using in-depth interviews to collect data. Three dimensions of leadership style in tour leaders were found: concern for tasks, concern for customers, and concern for controlling the group climate. The authors discuss the implications of their findings and make recommendations for travel agencies.

Suggested Citation

  • Wong, Jehn-Yih & Lee, Wen-Hwa, 2012. "Leadership through service: An exploratory study of the leadership styles of tour leaders," Tourism Management, Elsevier, vol. 33(5), pages 1112-1121.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1112-1121
    DOI: 10.1016/j.tourman.2011.11.022
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    References listed on IDEAS

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    1. Benjamin, Lily & Flynn, Francis J., 2006. "Leadership style and regulatory mode: Value from fit?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 216-230, July.
    2. Byrne, Gabriel J. & Bradley, Frank, 2007. "Culture's influence on leadership efficiency: How personal and national cultures affect leadership style," Journal of Business Research, Elsevier, vol. 60(2), pages 168-175, February.
    3. An-Tien Hsieh & Der-Huang Wu, 2007. "The Relationship between Timing of Tipping and Service Effort," The Service Industries Journal, Taylor & Francis Journals, vol. 27(1), pages 1-14, January.
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    Cited by:

    1. Tsaur, Sheng-Hshiung & Lin, Wei-Rong, 2014. "Hassles of tour leaders," Tourism Management, Elsevier, vol. 45(C), pages 28-38.
    2. Tsaur, Sheng-Hshiung & Teng, Hsiu-Yu, 2017. "Exploring tour guiding styles: The perspective of tour leader roles," Tourism Management, Elsevier, vol. 59(C), pages 438-448.
    3. Anne-Marie Lebrun & Roxane Corbel & Patrick Bouchet, 2022. "Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 469-501, September.
    4. Eneko Ibarnia & Lluís Garay & Antonio Guevara, 2020. "Corporate Social Responsibility (CSR) in the Travel Supply Chain: A Literature Review," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
    5. Rong-Ho Lin & Yu-Chuan Huang & Nai-Wen Chang & Shih-Wei Wu & Yu-Chang Ke, 2021. "The Mediating Effect of Ownership of Psychological Behavior and Tour Leader Experience on Accountability in Order to Explore the Sustainable Business Model of the Tourism Industry," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    6. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "A More Sustainable Management of Domestic Tourists in Protected Natural Parks: A New Trend in Sport Tourism after the Covid-19 Pandemic?," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    7. Banerjee, Snehasish & Chua, Alton Y.K., 2020. "How alluring is the online profile of tour guides?," Annals of Tourism Research, Elsevier, vol. 81(C).
    8. Liu, Jui Shiang & Tsaur, Sheng-Hshiung, 2014. "We are in the same boat: Tourist citizenship behaviors," Tourism Management, Elsevier, vol. 42(C), pages 88-100.
    9. Che-Jen Su & Anne-Marie Lebrun & Patrick Bouchet & Jun-Ren Wang & Nicolas Lorgnier & Jin-Hsing Yang, 2016. "Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 823-846, December.

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