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Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19

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  • Anne-Marie Lebrun

    (University of Burgundy
    UBFC Université de Bourgogne Franche Comté)

  • Roxane Corbel

    (University of Burgundy
    UBFC Université de Bourgogne Franche Comté)

  • Patrick Bouchet

    (University of Burgundy
    UBFC Université de Bourgogne Franche Comté)

Abstract

This exploratory study examines the impact of the Covid-19 pandemic on the travel intention of French people (n = 655) for holidays in summer 2020. Qualitative results show demographic and generation differences in the intention to go on vacation caused by a combination of personal uncertainties due to the pandemic, compulsory state measures and travel bans. Using PLS-SEM, quantitative results indicate that influence of perceived risks and attitude towards Covid-19 led tourists to seek out greater proximity when considering vacation travel. The findings may help tourism managers apply proximity marketing strategies using more local and digital services during global health crises.

Suggested Citation

  • Anne-Marie Lebrun & Roxane Corbel & Patrick Bouchet, 2022. "Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 469-501, September.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:3:d:10.1007_s11628-021-00450-z
    DOI: 10.1007/s11628-021-00450-z
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    2. Wee-Kheng Tan & Chia-Hua Fan, 2023. "Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 579-606, June.

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